Social Media
Twitter is veering into Facebook territory with a new Starbucks partnership that lets you tweet your followers $5 gift cards--just enough to cover the cost of a pumpkin spice latte.
Social Media
In the first of our weekly round-ups of infographics, we flag some of the insightful, memorable and more intriguing illustrations for marketing professionals we’ve stumbled across.
Social Media
Twitter plans to price its IPO shares between US$17 and $20 when it lists on the New York Stock Exchange, the company said Thursday in a filing
Social Media
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.
Social Media
Teenagers on Facebook might want to take a little more time perfecting their next "selfie," because they can now broadcast it to the world.
Social Media
Twitter reportedly is getting ready to begin its IPO roadshow on Oct. 28 and then begin trading on Nov. 15.
Social Media
Twitter's direct messaging feature appears to be experiencing technical difficulties by not allowing certain messages to be sent if they contain links.
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Twitter, with an IPO looming, needs to make money. To do that, a key focus is being placed on advertising and promoted content around television, the company signaled on Tuesday.
Social Media
Twitter plans to list its shares on the New York Stock Exchange, it said Tuesday.
Social Media
Twitter is known to experiment with new features to give its users more ways to find and follow content. Here's what appears to be the latest: a news delivery service.
Social Media
How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.
Social Media
As Twitter gears up for an initial public offering, its executives should study Facebook's path to an IPO to learn what not to do.
Social Media
Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook's stock after its public offering last year.
Social Media
Twitter made its IPO documents public Thursday and in the process revealed some juicy information about the company, like how much money it makes (or loses) and how much its executives get paid. Here are a few of the details we learned about Twitter today.
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Twitter has filed for its long-awaited initial public offering, revealing a fast-growing company but one that lost money in each of the past three years.
Social Media
A passenger due to board an easyJet flight was allegedly threatened by staff at an airport after he complained on Twitter about the airline.
Social Media
The Chinese government may be about to ease up on its policy of censoring its citizens.
Social Media
Marketers are ramping up their investments into Facebook advertising as the social media platform becomes a more important part of their marketing mix than Twitter, a new survey claims.
Social Media
Computer scientists at Carnegie Mellon University say plowing through millions of tweets to gauge fan sentiment probably isn't going to help you make a mint betting on NFL games, though doing this themselves has given them newfound respect for sports bookies.
Social Media
The days of shrugging off Twitter may soon be over. Some 200 million users strong, the site is already one of the most prominent social networks, but going public could give it the muscle to become the next Facebook or Apple, one analyst said.
Social Media
Twitter announced -- on Twitter, of course -- that the company has filed with the U.S. Securities and Exchange Commission for an initial public offering.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
