Twitter's new Starbucks e-gifts let you send treats by tweet

A little bird wants you to tweet Starbucks gift cards to your Twitter followers.

Twitter is veering into Facebook territory with a new Starbucks partnership that lets you tweet your followers $5 gift cards--just enough to cover the cost of a pumpkin spice latte.

The "Tweet a coffee" promotion requires you to link your Starbucks and Twitter accounts--or sign up for both, then connect them--then send a tweet that says, "@tweetacoffee to @[yourfriendhere]." That trigger sends a $5 e-gift card to your friend, which they can use by printing out the gift card, loading it in the Starbucks app, or just showing the e-mail to a barista.

Starbucks is no stranger to social media promotions. The company launched a Facebook app in 2010 before rolling out an e-gift program on the network a year later. Gift cards are big business for the coffee company, and the Twitter promotion is timed perfectly for the annual pumpkin spice craze.

The promotion is a test of Twitter's public nature--gifts are typically a private affair, but you're not direct-messaging these gift cards. Starbucks is a powerful partner to have for a beta launch, and the two companies are sweetening the deal with an incentive: The first 100,000 customers who tweet gift cards using Visas will get a $5 card in return through Nov. 6.

"Shared experiences, such as a television show, a sporting event, or someone sharing a gift, are at the heart of the Twitter experience," Twitter's vice-president of brand strategy Joel Lunenfeld said in a statement.

That last part, gift-giving, hasn't been included in the list of shared Twitter experiences until now. Twitter experimented with letting users make purchases using hashtags in a test with American Express earlier this year, but it's unclear how successful that effort was. The company is clearly exploring all revenue-generating possibilities in the weeks leading up to its IPO.

Facebook Gifts have been sort of successful--at least if you're talking gift cards. Physical gifts weren't that popular, so the network got rid of them in August. But Facebook's gift program makes sense: The network knows when your friends have major milestones, like birthdays or job changes, and prompts you to send them gift cards to celebrate. Twitter gifts don't seem as natural a fit, but those pumpkin spice lattes are a powerful motivator.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in