Twitter files for IPO

The social network files with the SEC to go public.

Twitter announced -- on Twitter, of course -- that the company has filed with the U.S. Securities and Exchange Commission for an initial public offering.

"We've confidentially submitted an S-1 to the SEC for a planned IPO," Twitter said Thursday in a tweet.

"This tweet does not constitute an offer of any securities for sale," the company said.

In an email, a Twitter spokesman declined to comment further beyond the tweet.

Twitter, with roughly 200 million active users, is one of the most prominent and high-profile social networks. An IPO has been expected for the company for some time, and could generate money for the company to expand even further. But because the filing with the SEC was submitted confidentially, Twitter's plans for growth under an IPO are not yet known.

In recent months, Twitter has clearly been working to ramp up its advertising to raise revenue and serve more targeted ads to its users.

Earlier this week Twitter announced that it had acquired MoPub, a mobile-focused advertising exchange. The technology Twitter gained through that purchase could help it to serve ads to more consumers outside of Twitter.com and its mobile apps.

Succeeding in mobile is also critical for Twitter as more Internet users move away from the desktop in favor of smartphones and tablets.

As part of an effort to gain new users, Twitter recently tweaked its site and mobile apps to let users share their conversations with others outside of Twitter. That update addressed one of Twitter's biggest challenges -- making its site more understandable and accessible to a wider range of people.

Twitter limits its users' posts to 140 characters. To a person unfamiliar with the service, the site's content can be hard to understand, because many users resort to shortened URL links and "hashtags" denoted by the "#" sign to get their point across.

In terms of its user base, Twitter is still small compared to one of its largest rivals -- Facebook. Facebook has more than 1 billion users, and filed for its IPO last year.

With interest in a Twitter IPO growing, Facebook CEO Mark Zuckerberg was even asked Wednesday for his advice on how Twitter could ensure a smooth IPO.

"You have to know everything about your company," he said, speaking at the TechCrunch Disrupt conference in San Francisco. "You've got to stay focused on doing the right stuff."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in