Twitter files for IPO

The social network files with the SEC to go public.

Twitter announced -- on Twitter, of course -- that the company has filed with the U.S. Securities and Exchange Commission for an initial public offering.

"We've confidentially submitted an S-1 to the SEC for a planned IPO," Twitter said Thursday in a tweet.

"This tweet does not constitute an offer of any securities for sale," the company said.

In an email, a Twitter spokesman declined to comment further beyond the tweet.

Twitter, with roughly 200 million active users, is one of the most prominent and high-profile social networks. An IPO has been expected for the company for some time, and could generate money for the company to expand even further. But because the filing with the SEC was submitted confidentially, Twitter's plans for growth under an IPO are not yet known.

In recent months, Twitter has clearly been working to ramp up its advertising to raise revenue and serve more targeted ads to its users.

Earlier this week Twitter announced that it had acquired MoPub, a mobile-focused advertising exchange. The technology Twitter gained through that purchase could help it to serve ads to more consumers outside of Twitter.com and its mobile apps.

Succeeding in mobile is also critical for Twitter as more Internet users move away from the desktop in favor of smartphones and tablets.

As part of an effort to gain new users, Twitter recently tweaked its site and mobile apps to let users share their conversations with others outside of Twitter. That update addressed one of Twitter's biggest challenges -- making its site more understandable and accessible to a wider range of people.

Twitter limits its users' posts to 140 characters. To a person unfamiliar with the service, the site's content can be hard to understand, because many users resort to shortened URL links and "hashtags" denoted by the "#" sign to get their point across.

In terms of its user base, Twitter is still small compared to one of its largest rivals -- Facebook. Facebook has more than 1 billion users, and filed for its IPO last year.

With interest in a Twitter IPO growing, Facebook CEO Mark Zuckerberg was even asked Wednesday for his advice on how Twitter could ensure a smooth IPO.

"You have to know everything about your company," he said, speaking at the TechCrunch Disrupt conference in San Francisco. "You've got to stay focused on doing the right stuff."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

It is interesting. Rebrand is very good. Perhaps they should change the logo to something more modern. For example as it is - https://www...

David Hill

Grace Group undergoes first rebrand in 30 years to unify and contemporise

Read more

Hey Guys, just one small typo that changes a part of the story :“That was a really big step forward for our company because we didn’t hav...

Damian Young

Chobani tastes success with data analytics platform

Read more

This is amazing! Congratulations to Cochlear for continuing to lead innovation in every way!

Chris

How this marketing ops leader is lifting the automation ante at Cochlear

Read more

Interesting case! It seems like universities can also benefit from marketing automation. I've started using getresponse some time ago and...

Aaren

How marketing automation is helping drive CX change at Adelaide University

Read more

Always great to see and read these success stories and the growth of gamification. This story is very warming and can act as an inspirati...

James Doyle

5 tips to boost engagement with gamification from Donut King

Read more

Latest Podcast

More podcasts

Sign in