Twitter files for IPO

The social network files with the SEC to go public.

Twitter announced -- on Twitter, of course -- that the company has filed with the U.S. Securities and Exchange Commission for an initial public offering.

"We've confidentially submitted an S-1 to the SEC for a planned IPO," Twitter said Thursday in a tweet.

"This tweet does not constitute an offer of any securities for sale," the company said.

In an email, a Twitter spokesman declined to comment further beyond the tweet.

Twitter, with roughly 200 million active users, is one of the most prominent and high-profile social networks. An IPO has been expected for the company for some time, and could generate money for the company to expand even further. But because the filing with the SEC was submitted confidentially, Twitter's plans for growth under an IPO are not yet known.

In recent months, Twitter has clearly been working to ramp up its advertising to raise revenue and serve more targeted ads to its users.

Earlier this week Twitter announced that it had acquired MoPub, a mobile-focused advertising exchange. The technology Twitter gained through that purchase could help it to serve ads to more consumers outside of Twitter.com and its mobile apps.

Succeeding in mobile is also critical for Twitter as more Internet users move away from the desktop in favor of smartphones and tablets.

As part of an effort to gain new users, Twitter recently tweaked its site and mobile apps to let users share their conversations with others outside of Twitter. That update addressed one of Twitter's biggest challenges -- making its site more understandable and accessible to a wider range of people.

Twitter limits its users' posts to 140 characters. To a person unfamiliar with the service, the site's content can be hard to understand, because many users resort to shortened URL links and "hashtags" denoted by the "#" sign to get their point across.

In terms of its user base, Twitter is still small compared to one of its largest rivals -- Facebook. Facebook has more than 1 billion users, and filed for its IPO last year.

With interest in a Twitter IPO growing, Facebook CEO Mark Zuckerberg was even asked Wednesday for his advice on how Twitter could ensure a smooth IPO.

"You have to know everything about your company," he said, speaking at the TechCrunch Disrupt conference in San Francisco. "You've got to stay focused on doing the right stuff."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in