Twitter appears to try out a news delivery service

An experimental account appeared on the site to send news-related direct messages

Twitter is known to experiment with new features to give its users more ways to find and follow content. Here's what appears to be the latest: a news delivery service.

A new account called "Event Parrot" appeared on the site at least several hours ago. The account, which identifies itself as a Twitter experiment, is designed to send direct messages to its followers to "help you keep up with what's happening in the world."

Twitter declined to comment on the account, or clarify when exactly it was created. But with more than 14,000 followers as of press time, it is already gaining some traction.

The Event Parrot account introduced itself in a tweet Thursday morning, which read: "Hello world. So happy to keep in the know about what's happening in the world."

The account gained a verified check mark during the morning, which is something that Twitter gives to the accounts of certain prominent individuals and brands to establish their authenticity.

Signs point to the account being a Twitter-run experiment. "A common thread across recent releases has been experimentation," Twitter said in a September blog post on the topic of experiments. "We've tested various features with small groups of our 200 million users before determining what we'll release."

Twitter has been doing more experiments in recent months, the company said, so much so that it's rare for a day to go by that it does not release at least one experiment.

How the Event Parrot account is supposed to work, however, is less clear. Some reports have cited the delivery of direct messages involving world news like 2013 Nobel Prize announcements, or the kidnapping of Libya's prime minister. How Twitter will decide which news might be more relevant for which people isn't clear.

Event Parrot is a curious experiment for Twitter because many of its users already use the site to gather news from their contacts and news organizations.

The most recent Twitter experiment to be turned into a full-fledged feature was its Magic Recs account. That account is designed to notify users of certain tweets or contacts that Twitter determines would be of interest to them, based on the people in their network.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in