Twitter IPO reveals a company that's growing fast but losing money

The company reported strong revenue gains in 2012, but also losses over the last several years

A comparison of key Facebook and Twitter financial and user information at the time of Twitter's IPO filing.
A comparison of key Facebook and Twitter financial and user information at the time of Twitter's IPO filing.

Twitter has filed for its long-awaited initial public offering, revealing a fast-growing company but one that lost money in each of the past three years.

Twitter generated US$317 million in revenue last year, almost three times what it made in 2011, according to its IPO documents filed Thursday. Its loss last year was roughly $79 million, but that was smaller than its loss of $128 million in 2011.

The company hopes to raise $1 billion by selling its shares on the public markets, in the biggest social media IPO since Facebook went public last year. It's expected to use the money to expand its business and make further acquisitions.

The figures were revealed in Twitter's S-1 form filed Thursday with the U.S. Securities and Exchange Commission. Companies are required to disclose financials and other sensitive data when they go public, and the documents give the first look at how Twitter performs as a business.

Eighty-five percent of Twitter's sales were generated through advertising in 2012, the documents show.

Twitter doesn't seem to have trouble making money from mobile, which was a big problem for Facebook and initially dragged down its performance as a public company. In the first six months this year, three-quarters of Twitter's "average monthly active users" accessed the service from a mobile device, and more than 65 percent of its advertising revenue was generated from mobile, Twitter said in the filing.

Twitter has steadily boosted its number of users since it was founded in 2006 by Jack Dorsey, Biz Stone and Evan Williams. In the three months ended June 30 this year it had about 218 million monthly active users, up from 151 million during the same period last year.

The amount Twitter hopes to raise is significantly lower than the $5 billion Facebook sought in its IPO last year. Twitter's IPO comes at a different stage in its growth, however. Facebook, which now has more than 1 billion monthly active users, already had 845 million users when it went public -- much higher than Twitter's 218 million. Facebook also reported higher revenue of $3.71 billion when it filed to go public.

Twitter has grown to become one of Facebook's biggest rivals, though the services offered by the companies are different. While Facebook is primarily a platform for connecting with friends and associates, Twitter functions more like a publishing tool. They overlap in many areas, however, such as allowing people to upload and share photos and videos.

The additional cash gained from an IPO could help Twitter aggressively expand its business and make across-the-board investments in hiring, operations and acquisitions, analysts said ahead of the IPO.

Twitter said it would use its IPO proceeds for working capital, acquisitions and other general corporate purposes.

Some hurdles stand in its way, however. The ability to continually grow its user base and advertising were cited as prominent risk factors in Twitter's filing. Generating a strong revenue stream on mobile in particular is critical for Twitter, given that 75 percent of its users accessed the site on a mobile device in the three months ended June 30, 2013, according to the filing.

A Twitter IPO had been expected for some time. The company revealed via tweet on Sept. 12 that it had filed plans for an IPO. But the initial filing was submitted confidentially to the SEC under the JOBS Act, giving Twitter a chance to prepare its paperwork away from the public eye. With the filing now public, Twitter must wait 21 days to begin its "road show" to seek funding from investors.

Twitter said it will list its shares on the Nasdaq Global Select Market or the New York Stock Exchange, suggesting it's not committing yet to one market or the other. Facebook went public on the Nasdaq, which was subsequently sued over problems it had on the first day of Facebook's trading.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in