Binary debates or sticking to a ‘speciality’ in marketing is doing the industry a disservice, marketing stalwart, Karl Winther, told CMO. Marketers need to be open to all tactics and avenues to be effective, he said.

​Australia Post’s foray into appointing its first CMO is off to a shaky start, with ex-Officeworks marketer, Karl Winther, leaving the role after four months.

Andrew Egan has been appointed as general manager marketing for Viva Energy Australia.

​Geoff Ikin, Tourism Australia’s general manager, global media, PR and social, has left the organisation to become chief customer officer at Myer.

​Former Officeworks and Myer marketer, Karl Winther, has been appointed as the first CMO of Australia Post.

Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.

Myer will stop discounting - getting rid of clearance floors by mid-2019 - reduce floor space, and focus on exclusive brands, as it fights to come back from a shocking near $500 million loss in the year to June 2018.

​Myer has confirmed its executive GM of marketing and customer, Louise Pearson, is one of a number of executive and senior-level roles slashed from the department store giant this week.

​What do you do when you are faced with a traditional retailer, who has been around for 118 years, that is in decline and unable to quickly effect change? You disrupt it from the inside, said Robbie Tutt, GM of Omni Channel at Myer, who spoke at the Online Retailer conference in Sydney last week about how he has set about turning around the beleaguered retailer’s fortunes.

Myer has recruited UK retail industry veteran, John King, as its new CEO and managing director following an international executive search.

Myer CEO and managing director, Richard Umbers, has stepped down from his role just days after the embattled retailer issued at half-year finances warning and refused to name a NPAT guidance figure to the stock exchange.

Myer has put out a call for suppliers to participate in its new Myer Market after launching a beta of the online marketplace this week.

Myer’s CEO says the business is ramping up initiatives to accelerate omni-channel business growth after reporting mixed results in its full-year report.

As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer are the latest retails giants to join forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.

​Myer has revealed its deputy CEO, chief merchandise and customer officer, Daniel Bracken, is leaving the company amid ongoing tough retail trading conditions.

Just 12 Marcs and David Lawrence stores will be operating after the sale of the embattled fashion retailers to Myer, its administrators have confirmed.

It is up to traditional department stores like Myer to keep proving their relevance to consumers as omni-channel players as global giants like Amazon come to shake up Australia’s retail market, Myer’s CEO claims.

Positive market response to Myer’s new-look customer strategy and an emphasis on high-profile fashion brands have helped deliver stronger results for the full financial year, according to the department store giant.

Myer has promoted its deputy CEO and MD of marketing and merchandising, Daniel Bracken, to the newly created role of chief merchandising and customer officer alongside his deputy duties.

Myer’s CEO is claiming encouraging first-half results for the department store giant and its turnaround strategy after seeing a slight increase in sales, even as net profits dipped by 4 per cent.

Myer has beefed up its marketing and omni-channel smarts in the boardroom by appointing M&C Saatchi’s former managing director, David Whittle, as a new non-executive director.