Qantas and Myer pilot loyalty programs on Stocard app

App lets users store all their loyalty cards in one place – on their smartphones

As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer have joined forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.

Qantas and Myer join the list of Australian retailers using Stocard including Woolworths Group, Wesfarmers and Spotlight Retail Group.

Currently in trial phase, the latest sign-ups are working with Stocard to roll out various campaigns extending special offers to loyalty members via the app for Qantas epiQure and Myer one customers.

Stocard is headquartered in Germany but has a local presence in Australia. It has more than 17 million global users and provides an app that lets users store all their loyalty cards in one place on their smartphones.

As part of the plan, the brands will work with Stocard to trial out various campaigns and extend special offers to Stocard’s user-base of 1.7 million Australians, a high proportion of which are female household decision makers, according to the company. Marketers will be able to engage with existing customers as well as acquire new customers, the company noted.

Recently released data from Stocard ranked Qantas Frequent Flyer and Myer one in its top five most popular loyalty programs, the majority being female customers.

Stocard A/NZ country manager, Radinck van Vollenhoven, said retail partners have experienced, on average, a 10 per cent uptake in sales due to increased transactions from customers engaging with retailer offers inside the Stocard app.

“We feel privileged to collaborate with such prestigious retail brands – Qantas and Myer  – and are excited for the opportunity to connect consumers with these brands to receive great deals for being loyalty members. From a merchant perspective, Stocard creates value for retailers by unlocking access to consumer data previously unavailable, allowing them to increase engagement with personalised offers and drive sales growth.”

Earlier this year, Stocard launched a mobile payment capability, ­offering users a holistic shopping experience, from browsing ­offers to paying at the point of sale, within the Stocard app.

 Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Hi all,Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated on...

Jules john

To DMP or not to DMP? - Marketing automation - CMO Australia

Read more

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

Latest Podcast

More podcasts

Sign in