App lets users store all their loyalty cards in one place – on their smartphones
As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer have joined forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.
Qantas and Myer join the list of Australian retailers using Stocard including Woolworths Group, Wesfarmers and Spotlight Retail Group.
Currently in trial phase, the latest sign-ups are working with Stocard to roll out various campaigns extending special offers to loyalty members via the app for Qantas epiQure and Myer one customers.
Stocard is headquartered in Germany but has a local presence in Australia. It has more than 17 million global users and provides an app that lets users store all their loyalty cards in one place on their smartphones.
As part of the plan, the brands will work with Stocard to trial out various campaigns and extend special offers to Stocard’s user-base of 1.7 million Australians, a high proportion of which are female household decision makers, according to the company. Marketers will be able to engage with existing customers as well as acquire new customers, the company noted.
Recently released data from Stocard ranked Qantas Frequent Flyer and Myer one in its top five most popular loyalty programs, the majority being female customers.
Stocard A/NZ country manager, Radinck van Vollenhoven, said retail partners have experienced, on average, a 10 per cent uptake in sales due to increased transactions from customers engaging with retailer offers inside the Stocard app.
“We feel privileged to collaborate with such prestigious retail brands – Qantas and Myer – and are excited for the opportunity to connect consumers with these brands to receive great deals for being loyalty members. From a merchant perspective, Stocard creates value for retailers by unlocking access to consumer data previously unavailable, allowing them to increase engagement with personalised offers and drive sales growth.”
Earlier this year, Stocard launched a mobile payment capability, offering users a holistic shopping experience, from browsing offers to paying at the point of sale, within the Stocard app.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
When you use the web daily you really need to think about the safety online. You post all kids of information in the net, your personal i...
Birdie Wyatt
ADMA launches education program to tackle viewability, ad fraud and brand safety
You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...
Brian 't Hart
Why Gartner thinks brands are too uptight about strategy
Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...
Eva Buttler
5 steps to customer intelligence success
here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/
Yasir Abbas
Adobe: Tech architecture, talent stopping companies making the experience shift
Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...
Davy Adams
Why Gartner thinks brands are too uptight about strategy