Myer CEO departs as embattled retailer struggles to turn fortunates around

Recently appointed chairman steps in as executive chairman, says board is impatient for a turnaround in the ASX-listed retailer's fortunes

Richard Umbers
Richard Umbers

Myer CEO and managing director, Richard Umbers, has stepped down from his role just days after the embattled retailer issued at half-year finances warning and refused to name a NPAT guidance figure to the stock exchange.

Umbers’ departure also comes just three months after Myer chairman, Garry Hounsell, took up the reins from long-serving chair, Paul McClintock. Hounsell has now been appointed executive chairman, with immediate effect.

In a sign of just how frustrated the board has become with the retail business’ management team, Hounsell said he had been waiting for a turnaround in Myer’s fortunes from the day he stepped in as chairman.

“We are impatient for a turnaround in the company’s performance and the board has determined that it is in the interests of all shareholders for there to be a fresh approach to drive our future direction,” he said in an ASX statement.

“At the time of my appointment as chairman in November 2017, I said I was impatient and this announcement reflects my desire to drive, first-hand, the urgency required to deliver shareholder value.”

Hounsell said a search is now underway for a new CEO and MD. The chairman’s functions, meanwhile, will be overseen by a committee of the board during the period Hounsell acts as executive chairman.

Umbers had been working as Myer’s IT chief before being promoted to the top job in March 2015. He joined from Australia Post, where he was GM for parcel and express services and oversaw the group’s ecommerce program. Umbers will serve a 12-month notice period.

His departure is one in a string of executive- and board-level changes made in the past year as Myer strives to transform its fortunes and reclaim a commanding position in Australia’s retail landscape. Last July, Myer’s deputy CEO and chief customer and merchandise officer, Daniel Bracken, left at the same time as the group revised down its FY2017 net profits.

Myer is more two years into its $600 million ‘New Myer’ strategy, a plan focused on four key pillars: Customer-led offers, wonderful experiences, omni-channel shopping and a productivity step change. The work has seen several stores close nationally, as well as drastic redundancies in office support staff in January expected to deliver annual savings of $7 million.

Yet while there have been the odd glimmers of improvement, such as digital sales growth, Myer’s financials have worsened overall. In its first-half results update issued 9 February, the company reported total sales to the end of November were down 2.3 per cent, total sales for the first two weeks of December dropped 5 per cent compared to the corresponding period, and January was down 6.5 per cent.

As a result, the company refused to provide a specific profit range for the full-year 2018 NPAT.

“The significant deterioration in trading reflects ongoing challenging retail conditions with widespread industry discounting, a subdued performance of Myer’s Stocktake Sale, and a continued shift in consumer behaviour characterised by reduced foot traffic and an increase in online shopping,” Umbers stated in response.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

it is very informative and quality of the Furniture NZ i liked it and share on my wall

EveGreen

How Fantastic Furniture is making omni-channel retailing a reality

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in