Myer CMO promoted to chief customer role as retailer reports stronger results

Department store giant also appoints a new EGM of brand and marketing as part of customer engagement efforts

Daniel Bracken
Daniel Bracken

Myer has promoted its deputy CEO and MD of marketing and merchandising, Daniel Bracken, to the newly created role of chief merchandising and customer officer alongside his deputy duties.

The promotion was announced at the same time as the department store giant released its Q3 financial results, highlighting a 2.1 per cent improvement in year-on-year sales for the 13 weeks to 23 April 2016 to $675.5 million. Year-to-date total sales are also up 1.9 per cent to $2.47 billion, or 3.3 per cent on a comparable store basis.

The stronger results come just over six months after Myer announced its $600 million ‘New Myer’ strategy and transformation agenda, aimed at improving omni-channel and digital capabilities, delivering stronger in-store customer experiences, and upping brand perceptions.

Myer CEO, Richard Umbers, said it had become increasingly clear that the company’s customer-focused strategy, combined with brand and service initiatives, are translating into improved performance and it was time to take further steps to build on its early momentum.

Bracken’s new role is a reflection of this strategy and desire to be customer focused, he said.

“In this new role, Daniel will take on additional responsibility for all aspects of the New Myer customer experience and for ensuring the customer perspective is at the forefront of all of our decision making and execution,” Umbers said.

In addition, Myer has created the new role of executive GM of brand and marketing, appointing Michael Scott to the position. Scott has more than 15 years’ experience in marketing and brand management across local and international brands such as Virgin Australia, McDonald’s in Australia and the UK, and Coles Myer. He takes up the post on 1 June and reports directly to the CEO.

“During his career, Michael has been involved with a number of well-known brand transformations and his insights and skills will be instrumental in driving our marketing strategy during our own journey to New Myer,” Umbers said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in