Myer CMO promoted to chief customer role as retailer reports stronger results

Department store giant also appoints a new EGM of brand and marketing as part of customer engagement efforts

Daniel Bracken
Daniel Bracken

Myer has promoted its deputy CEO and MD of marketing and merchandising, Daniel Bracken, to the newly created role of chief merchandising and customer officer alongside his deputy duties.

The promotion was announced at the same time as the department store giant released its Q3 financial results, highlighting a 2.1 per cent improvement in year-on-year sales for the 13 weeks to 23 April 2016 to $675.5 million. Year-to-date total sales are also up 1.9 per cent to $2.47 billion, or 3.3 per cent on a comparable store basis.

The stronger results come just over six months after Myer announced its $600 million ‘New Myer’ strategy and transformation agenda, aimed at improving omni-channel and digital capabilities, delivering stronger in-store customer experiences, and upping brand perceptions.

Myer CEO, Richard Umbers, said it had become increasingly clear that the company’s customer-focused strategy, combined with brand and service initiatives, are translating into improved performance and it was time to take further steps to build on its early momentum.

Bracken’s new role is a reflection of this strategy and desire to be customer focused, he said.

“In this new role, Daniel will take on additional responsibility for all aspects of the New Myer customer experience and for ensuring the customer perspective is at the forefront of all of our decision making and execution,” Umbers said.

In addition, Myer has created the new role of executive GM of brand and marketing, appointing Michael Scott to the position. Scott has more than 15 years’ experience in marketing and brand management across local and international brands such as Virgin Australia, McDonald’s in Australia and the UK, and Coles Myer. He takes up the post on 1 June and reports directly to the CEO.

“During his career, Michael has been involved with a number of well-known brand transformations and his insights and skills will be instrumental in driving our marketing strategy during our own journey to New Myer,” Umbers said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in