More Australians are happier sharing personal and credit card details online even as they increasingly fear their privacy will be invaded as a result of technology innovation.

A new report claims four in five Australian executives are using data and analysis to optimise customer value for their organisation, even as most still rely on their intuition or peer advice to make strategic business decisions.

Mobile is driving one in five retail digital interactions and yet many Australian retailers spend less than 5 per cent of their advertising budgets targeting these consumers, a new report claims.

Video advertising grew 76 per cent to reach $196 million during the 2014 financial year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report.

CMOs are increasingly secure in their c-suite position and are expecting to achieve revenue and market share goals set by management in the next year even while they’re still battling with data, customer engagement and digital marketing concerns.

Mobile devices are dominating digital screen times, according to the latest consumer data insights from the IAB/Nielsen Mobile Audience Panel Pilot Study.

Audience, content and business performance metrics are all vital if marketers want to make the most out of their content marketing strategy, a new Forrester Research report claims.

A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.

Marketers who are investing in data are more likely to see a shift in the marketing function from a departmental to whole-of-business approach, according to the latest PricewaterhouseCoopers Australian Entertainment and Media outlook 2014-2018 report.

The promise of data is outpacing the reality for marketers as many continue to struggle to achieve a unified data-driven marketing approach that can be linked to financial outcomes, a new report claims.

For many years, marketers have used research to find the best ways to reach consumers through surveys, focus groups and more. Nielsen Neuro is taking these efforts to the next level by applying consumer neuroscience to that task.

A new Optus report has found only 12 per cent of Australian organisations are delivering outstanding customer experiences despite the fact that 95 per cent of consumers will remain loyal to organisations that do so.

A new consultancy group’s report on the changing role of marketing has stressed the importance of courage, collaboration and commercial instinct if marketing leaders want to continue to be successful.

Travel, telecom and financial services lead the list of verticals making the big move to become more competitive in the programmatic advertising arena, according to a new global report.

A new report on the value and uptake of marketing automation has highlighted the rising role these platforms have in cross-channel campaign management and providing personalised and targeted customer experiences.

Google has overtaken Apple as the world’s most valuable global brand, according to BrandZ’s 2014 Top 100 Most Valuable Global Brand list.

Australians sure do like to ask a lot of questions. Of all the countries where the US online survey tool, SurveyMonkey, is available, it turns out Australia has the highest per capita use.

Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.

Nearly half of all Australian marketers plan to spend more on content marketing activities next year, but less than one in five have a dedicated content chief working in their organisation today, a new report reveals.

CMOs are increasingly setting the digital vision of their organisation, but will fail to introduce the real and holistic transformation needed to retain and serve customers without the CIO as a core partner.

Consumers are happy to share personal information with companies but baulk if asked for too much detail, according to a new Association for Data-driven Marketing and Advertising (ADMA) survey.