Data and artificial intelligence are fundamentally changing how marketing is deployed as the industry sees the rise of the emotion economy and the emergence of both the ‘martecheter’ and director of marketing data, according to IBM Watson’s latest report.

Three in 10 A/NZ marketers are tapping artificial intelligence (AI) to improve customer experiences even as a third feel the pinch of balancing personalisation with privacy, a new report has found.

​Corporate branding is more important than ever, as companies with a good reputation can command a minimum 9 per cent premium for products, a new study has shown.

Consumers are holding companies responsible for data security and are likely to abandon a business entirely, and take legal action, if they suffer a data breach, according to a new study.

Brands are too important to just be the sole responsibility of marketing teams and CMOs should shift from brand protectors to promoters if they’re to truly take their place as the great corporate connector.

The customer feedback management (CFM) market in the Asia Pacific is growing as more marketers see the technology as vital to transforming customer experience (CX).

Australia’s ad spend is expected to grow by 4.4 per cent to $17.2 billion in 2019 off the back of strong display advertising investments and as TV records its first growth in six years.

Three in four marketers say technology is making it harder rather than easier to deliver the personalised experiences customers are seeking, a new report claims.

Framing products around virtuousness can help businesses market to those with a busy mindset, according to new research.

Artificial intelligence (AI) is cementing its place in digital commerce, with a recent Gartner survey finding 70 per cent of digital commerce organisations report that their AI projects are very or extremely successful.

​The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.

Experience-led businesses are putting long-term engagement over short-term wins, investing in a combination of people, process and technology, have more comprehensive leadership buy-in and are seeing stronger revenue and customer wins as a result.

High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.

Australian consumers don’t care about brand loyalty when shopping, and price is the main factor driving it, according to a new local marketing report.

Marketing research has moved beyond simply seeking insights, into building functionality to be able to ensure insights are used in the best way, and the shine is coming off social media research and moving back into more ethnographic and qualitative research methods.

​The broader remit of CMOs to include customer experience (CX) and technology may be hampering their ability to achieve basic marketing requirements, such as brand consistency, according to a recent report.

​Financial services companies have long feared the world’s technology giants would start coming after their customers, and it appears those fears are not without foundation.

​The importance of building brands and customer experience has never been more vital for the bottom line and shareholder value. This is just one of the findings from the WPP BrandZ Top 100 Most Valuable Global Brands 2018 report.

Video and mobile advertising increases have driven a 13.2 per cent year-on-year growth in digital advertising according to the Australian Online Advertising Expenditure Report released by IAB/PwC.

Brands must transform the way they plan their communications across media and up the ante on mobile, as a recent report shows media consumption on mobile devices is set to rapidly rise by 2020.

YouTube viewers come in many forms and to the platform for many different reasons, according to new Australian audience research that analyses the ‘how and why’ of user engagement across three key demographics: Parents, millennials and Gen X.