Australian brands should spend less time focusing on omni-channel sales and instead ramp up their cross-channel customer service experiences, a new report claims.

Most organisations are at an ‘intermediate’ stage when it comes to social business maturity, and less than one-fifth can boast of being truly strategic in executing social strategy, a new report claims.

CMOs agree that when it comes to interacting with customers today, single-channel campaigning won’t cut the mustard. What isn’t as clear is how marketing leaders get their organisation to adopt and action an integrated customer approach.

The majority of Australian brands are failing to recognise and respond to social media as an interactive customer service and support channel despite its rising importance with consumers.

Social media marketing might have gone mainstream, but the adoption of management technology and content policy strategies to ensure its effectiveness remains niche, a new report reveals.

Marketers are asking consumers for less information during the email subscription process and sending more welcome messages today than five years ago, a new report on brand email practices has found.

Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.

CMOs have become the aggressor in the c-suite battle with CIOs for ownership of mobile strategy to the potential detriment of customer experience, a new report claims.

Marketers are ramping up their investments into Facebook advertising as the social media platform becomes a more important part of their marketing mix than Twitter, a new survey claims.

B2B marketers are increasingly favouring video over whitepaper formats as part of their growing content marketing initiatives, an industry report has found.

The role of chief digital officer (CDO) is set to invade Australian organisations and could well be at the expense of the CIO, a new report claims.

Companies continue to focus on acquiring customers and fail to invest in relationship marketing despite the fact that customer retention is more valuable, a new survey claims.

B2B marketers are gaining proficiency in measuring marketing’s impact on the business, yet most top corporate executives still aren’t relying on their performance results to make strategic decisions.

Advertising brands across both smart TV and traditional TV platforms increases the awareness, purchase intent and recommendation impact on consumers, according to a new report.

Mobile is increasingly becoming the platform of choice for consumers to interact digitally, and yet they remain twice as likely to open an email on their desktop as a smartphone or tablet, a new report claims.

Mobile search advertising is experiencing faster growth in Australia than most people realise, and now represents almost 30 per cent of the total paid search links being served, a new report claims.

A new survey of CMOs has found just 15 per cent can quantitatively illustrate the ROI impact of social media on their business.

Mobile marketing budgets are expected to rise sharply in the next year as brands look to capitalise on what has become an increasingly preferred channel choice for consumers.

Nine in 10 marketing and IT executives believe collaboration between their two functions is not up to scratch despite the increased need for both sides to join forces in the digital age, a new reports has found.

Today’s mobile media audience is split equally between men and women, is driven primarily by price and social factors, and is using their mobile device through all stages of the purchase funnel, a new report claims.

C-level executives are bullish about digital as a business driver and are stepping up their involvement in digital strategy across their organisations this year, a new survey reports.