The Association of Market and Social Research Organisations (AMSRO) has sent an open letter to all governments in the wake of COVID-19 asking that all levels to continue to use and support market and social research services as a priority.

Cloud services and virtual collaboration software vendors along with IT infrastructure businesses may get a bounce from the effects of Covid-19, while IT services and consumer electronics brands may be hardest hit, according to the revised GlobalData Tech, Media & Telecom Trends 2020 report.

With events and roundtables being cancelled in all industries across the globe in the wake of COVID-19, and no indication when they may be able to start up again, content marketing is going to be vital for lead generation. However, according to a new report, only 12 per cent of marketers believe their content marketing programs target the right audiences with relevant and persuasive content.

Enterprise, consumer brands remain at the forefront of customer journey orchestration adoption and journey innovation according to a new study.

According to a new report, while businesses are aware of how vital data is to success, a gap has emerged between aspirations to be data-driven and the ability of employees to create business value with data.

Marketing leaders in Australia and the wider Asia-Pacific region rate growth through new offerings as a higher priority than their peers in other regions, according to Forrester SiriusDecisions’ latest global B2B CMO study, which includes North America and Europe, the Middle East and Africa (EMEA).

​There is a concerning lack of readiness for technological change within Australian organisations, according to KPMG Digital Delta.

Australia has the highest trust inequality in the world, with local consumers lacking faith in everything from government to business, media and NGOs.

Connectivity will be the key to unlocking the technology trends in the next decade, according to the Deloitte Technology, Media, and Telecommunications Predictions 2020 report. ThIs interconnectedness is expected to be a key driving force in shaping the impact and value of technology in the coming years.

Woolworths is Australia’s Most Valuable Brand, according to a new report. According to the Brand Finance Global 500, Woolworth’s brand grew 5 per cent over the last year and is valued at $11.8 billion.

Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.

Seven in 10 business leaders globally believe their organisations can have a positive societal impact without sacrificing profits and nearly all agree trust is a high priority for corporate leaders today.

Technology that protects, soothes and offers reassurance, a new take on digital communities, speed-controlled entertainment and renewed privacy are among the game-changing consumer trends forecast by Wunderman Thompson in its Future 100 report.

Artificial intelligence (AI) is behind the success of high-performing customer service teams, according to the latest research from CRM outfit, Zendesk.

Privacy will remain high on the consumer’s agenda, as marketers look to different channels to connect with consumers.

In challenging economic times, brands need to look to the premium end of the market to find growth, according to the Roy Morgan Research Institute.

The latest GroupM global media and advertising forecasts show continued deceleration in advertising growth in 2020 off the back of slowdown this year.

Advertisers will increase global ad expenditure by 4.3 per cent in 2020, but audiences of traditional mass media such as print and TV will shrink by 1.6 per cent, pre-empting another sluggish year for advertising in those channels, Zenith’s 2020 advertising expenditure forecasts suggest.

Social media obsession with perfection is getting a drubbing with research showing social media is having a negative impact on body image.​

​Customer experience leaders grow revenue faster, drive higher brand preference, and can charge more for their products by forging an emotional connection with consumers, a new Forrester CX report said.

Digital channels are effective at delivering brand impact and more cost efficient than most offline channels, according to a new report.