It’s a year on from the first COVID-19 lockdowns in Australia and as consumers we’ve become more digitally adept, conscious of the food stocked on our pantry shelves, willing to try new brands and are more actively seeking local, sustainable products and services.

Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology, Media & Telecommunications (TMT) Predictions report.

The next 12 months represent the biggest, most exciting opportunity retailer marketers have ever had. This unprecedented window is an opportunity to innovate like never before.

Podcasting and streaming digital audio advertising increased in 2020, according to IAB’s newly released Advertising Audio State of the Nation Report Wave 5.

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report. It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT.

Digital media advertising has narrowly taken the largest share of ad spend for the first time, according to the latest Standard Media Index (SMI) results.

TV’s short-term as well as long-term contribution to sales and marketing ROI has taken centre stage in the latest edition of The Payback Series research released this week.

Australia’s digital advertising market experienced a robust comeback during the last quarter of 2020, reporting nearly 30 per cent spend increases compared to Q3 and over 20 per cent growth year-on-year buoyed by significant video advertising spend.

The COVID-19 pandemic has altered sports sponsorship, accelerating trends already in play such as the growth of hybrid events, rising importance of player advocacy and popularity of esports, according to the Nielsen Sports 2021 Global Sports Marketing Trends report.

Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.

Australian email open and clickthrough rates are tracking higher than the global average but local consumers are quicker to unsubscribe, a new report has found.

Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.

The global marketing industry grew despite almost a year of decline during the pandemic, according to the WARC Global Marketing Index 2020 review.

The Australian retail sector has now overtaken banking in overall brand value, accounting for 25 per cent of total brand value in the Brand Finance Australia 100 2021 ranking, according to the latest Brand Finance report. Among Australian brands,

Adobe Stock’s visual and creative forecast for 2021 predicts several trends around the theme of resilience rising.

Ecommerce has gone from strength to strength across Australia off the back of the COVID-19 global pandemic and rapidly accelerated digitisation in 2020, several new reports highlight.

Australians have been spending more time in online communities during the COVID-19 pandemic, seeking virtual support and social connection due to lockdowns, according to the Australian Community Managers (ACM) annual industry survey.

2020 has challenged – and changed - how brands and marketers use social media. Some have scrambled to make a rapid move to the digital environment, while others have followed users as they’ve embraced and altered the ways they use social media.

The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.

The world of 2021 marketing and commercial growth will be driven by human connection and the overarching need for organisations to not only be trusted but also embraced by the customers they’re striving to engage with. That was the overarching takeaway of Deloitte’s recent 2021 Global Marketing Trends report, which was explored practically this week through the experiences of trio of leading Australian chief marketing officers from Coles, ANZ and Telstra.

Customer migration driven by the COVID-19 crisis might be here to stay for many businesses across Australia and New Zealand, according to the latest Salesforce State of the Connected Customer report.