Nearly half of Australian SMEs are looking to remove in-house marketing roles as a cost-reduction strategy and nearly one-third have shut down marketing all together, a new survey claims.
Safety, security, transparency and reliable delivery became the top customer experience attributes for Australian consumers as the COVID-19 crisis prompted a shift in the brands they value most, a new KPMG report claims.
Brand leaders are looking for better integration between public relations and marketing as COVID-19 has increased the importance of delivering cohesive messaging, according to the CMO Council’s latest report.
Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.
With a global pandemic upon us, news, rather than film, is the must-see event of 2020, according to the latest Deloitte Australia Media Consumer Survey. From Covid to bushfires, Australians have binged on news content updates on the small screen and social channels, reflected in an overall increase in all news sources across all demographics during lockdown.
Brands that ignore the coronavirus crisis in their advertising do so at their own peril, according to the latest stats on pandemic advertising.
There’s been a sharp growth in online events driven by remote work during the coronavirus pandemic, which could become permanent, according to a new study by Redback Connect.
The shift towards online advertising will continue and it’s share of total media spend will accelerate with the COVID-19-related economic crisis, according to new research from the Australian Association of National Advertisers (AANA) and Ipsos.
The FutureBrand Index 2020 has just been released, the first comprehensive global study into the perception of global brands since the outbreak of COVID-1. And the findings show well-perceived companies can consistently align the full picture of the experiences they create with their wider corporate purpose.
None of Australia’s top 100 consumer brands meet consent best practices for cookie management, according to the Deloitte Privacy Index 2020.
Five trends will permanently change business and tech as a result of the coronavirus pandemic, according to a new report from Forrester. The New, Unstable Normal describes how, despite healthcare and management procedures, COVID-19 will profoundly impact the next decade.
Musical ice cream cones have been used to mark World Ice Cream Day, a first for multisensory experiences, which could point to a way for brands to develop future consumer experiences.
Australians are divided in their outlook of the future, according to a new report, Brand New Australia, from research agencies, The Lab and Nature.
Dynamic Yield and Evergage, which was recently acquired by Salesforce, have again topped the latest annual list of personalisation engines from Gartner.
Consumers want greater control and convenience in their out of home lives and are more direct when outside, leading to fewer spontaneous decisions being made, according to the blis Life after lockdown footfall and sentiment study.
Enhancing brand influence is more important than sales growth and conversion in campaigns for more than half of businesses in the region, according to the inaugural Asia-Pacific Corporate Communications Report.
Fandom in Australia is worth $4.3 billion, with each fan spending on average $909 per year on their particular fandom and aligning with the right fans represents a significant opportunity for brands, according to new research by Powered, Nine’s marketing solutions division.
Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
Marketing grew in importance during the COVID-19 pandemic, according to the latest Covid-19 and the State of Marketing CMO survey.
Providing a free or lower cost trial of a paid version of a service for a short period helps the take-up of the paid version. But freemium models aren't quite so successful, a new paper, Experience Effect in the Impact of Free Trial Promotions, published in Management Science, claims.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration