Market Research

Digital Marketing

Apple back on top of Top 100 Global Brands list

Apple is again the world’s most valuable global brand this year at US$247 billion, while Telstra has entered the top 100 list for the first time, the latest BrandZ Top 100 Most Valuable Global Brands study reveals.

Social Media

Sensis report: Social media numbers dip but wider usage apparent

The number of Australian businesses and individuals on social media channels slipped over the past year, but paid advertising, mobile and stronger usage trends show a vital communications and engagement channel, the latest Sensis report claims.

Digital Marketing

Survey reveals more investment in content marketing

The latest Australia and New Zealand Content Marketing Survey released by Castleford revealed 97 per cent of respondents plan to maintain or increase the time and resources they commit to content marketing.

Digital Marketing

SurveyMonkey touts tools for insights into audiences

SurveyMonkey has become the tool for businesses wanting to know a little more about what their customers think. But if new Australian managing director, Tony Ward, gets his way, it will also be the tool of choice for marketers and agencies wanting to gain an insight into the minds of Australian audiences.

Digital Marketing

B2B marketers splurge on content; but stuck on ROI

Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.

Leadership

Time to restructure marketing teams

Marketing teams must undergo a restructure in the next five years to bring in the necessary operational, data and technology skills needed for future customer engagement.

Digital Marketing

Infographic: Top digital trends in 2015

Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

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I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

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😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

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I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

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I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

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