B2B print and online media remain a staple for media users in their quest for industry knowledge, yet marketers are failing to recognise their continued importance, according to a new survey.
Digital Marketing
A lack of technology, skills and senior management support are hindering advancements to the online customer experience across Australian organisations, according to new research.
Digital Marketing
More than half of Australian marketers don’t have a clear strategy for cross-channel marketing and most don’t even truly understand the concept, a new report claims.
Digital Marketing
The majority of Australian online shoppers welcome real-time help during their purchase process and more than half are in favour of live chat, a new survey claims.
Leadership
Big data analytics are being increasingly infiltrating Australian businesses but more than half claim their attempts to leverage such information to improve customer experience have failed, a new report claims.
Digital Marketing
Creativity can’t match response-based activity in delivering quick results, but it is vital in long-term brand success, finds research that challenges today’s obsession with data-based marketing.
Leadership
Many Australian businesses claim to be data driven but are in fact using information to support existing beliefs rather than achieve new and valuable consumer insights, a senior PricewaterhouseCooper (PwC) senior partner claims.
Digital Marketing
The global mobile app market will be worth US$27 billion in 2013, according to ABI Research.
Digital Marketing
Australia’s online advertising market contributes $17.1bn to the nation’s GDP and provides more than 162,000 direct jobs, according to the new Digital Dollars report.
Social Media
Australian consumers want banks to use big data analytics to analyse their behaviour and alert them to security risks, but most don’t want their social media data tapped into by these institutions, a new report claims.
Digital Marketing
Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights from data, a new US report claims.
Social Media
Traditional print media and TV remain the two most preferred media channels for Australian consumers to view ads, according to a new survey sponsored by digital and creativity software vendor, Adobe Systems.
Leadership
Business buyers continue to give vendors poor marks for value and trustworthiness when it comes to their online content, a new CMO Council survey claims.
Leadership
CMOs across the Asia-Pacific region are leveraging mobile applications to improve loyalty but admit they need to do more to make them customer-friendly, a new report claims.
Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.
Leadership
Marketers agree customer engagement is vital to their company, yet the majority lack the single customer view and strategic focus needed to effectively drive it, a new report claims.
Leadership
A new study from the Australian Marketing Institute (AMI) and consulting giant Deloitte, claims marketers need to work harder to speak the language of the board if they’re to get their organisations to truly appreciate marketing’s strategic role.
Leadership
A new survey claims few c-level executives are basing strategic decisions on marketing data because they fail to demonstrate effectiveness.
Leadership
A new study by IBM into the behaviour of marketers has detailed a significant gap between leading marketers and their peers around personalisation, optimisation and cross-channel utilisation.
Leadership
Australia’s Commonwealth Bank, ANZ Bank, Westpac and Woolworths have been placed in a new list of the top 100 global brands for 2013.
Social Media
The latest 2013 Yellow Social Media Report has confirmed what many marketers identified some time ago: That more Australians are connecting to social media using a mobile device instead of a laptop or PC.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
