For many years, marketers have used research to find the best ways to reach consumers through surveys, focus groups and more. Nielsen Neuro is taking these efforts to the next level by applying consumer neuroscience to that task.

A new Optus report has found only 12 per cent of Australian organisations are delivering outstanding customer experiences despite the fact that 95 per cent of consumers will remain loyal to organisations that do so.

A new consultancy group’s report on the changing role of marketing has stressed the importance of courage, collaboration and commercial instinct if marketing leaders want to continue to be successful.

Travel, telecom and financial services lead the list of verticals making the big move to become more competitive in the programmatic advertising arena, according to a new global report.

A new report on the value and uptake of marketing automation has highlighted the rising role these platforms have in cross-channel campaign management and providing personalised and targeted customer experiences.

Google has overtaken Apple as the world’s most valuable global brand, according to BrandZ’s 2014 Top 100 Most Valuable Global Brand list.

Australians sure do like to ask a lot of questions. Of all the countries where the US online survey tool, SurveyMonkey, is available, it turns out Australia has the highest per capita use.

Online advertising is continuing on its rapid growth trajectory, recording a 17.1 per cent year-on-year expenditure increase in the first quarter of the year, the Interactive Advertising Bureau (IAB) reports.

Nearly half of all Australian marketers plan to spend more on content marketing activities next year, but less than one in five have a dedicated content chief working in their organisation today, a new report reveals.

CMOs are increasingly setting the digital vision of their organisation, but will fail to introduce the real and holistic transformation needed to retain and serve customers without the CIO as a core partner.

Consumers are happy to share personal information with companies but baulk if asked for too much detail, according to a new Association for Data-driven Marketing and Advertising (ADMA) survey.

Australia has come up trumps in a new worldwide survey analysing how confident and capable marketers feel about delivering digital marketing activities.

Salesforce ExactTarget has released an Australasian State of Marketing annual report which shows data and analytics to be the top area of investment for regional marketers this year.

A new report on Australian chief marketing officers (CMOs) has found most see a closer relationship between marketing and IT to be vital as they grapple with building better big data strategies.

Nearly half of all Australian online shoppers would abandon a purchase if the brand experience online was poor, a new report claims.

Fresh research has found nearly two-thirds of chief marketing officers have greater responsibility for revenue growth, even as they continue to struggle to own the end-to-end customer conversion path.

Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).

Australian shoppers are leveraging digital channels to make purchasing decisions even if the final sale is conducted in-store, a new report claims.

Woolworths has retained the top spot as Australia’s most valuable brand and Telstra has chalked up the highest growth of any local brand to date, according to the latest Brand Finance Global 500 list.

A new Australian study into how the millennial generation uses social media platforms such as Facebook has found online representations are just as valid as those made face-to-face.

Nearly three-quarters of Australian loyalty program members are happy for organisations to analyse their data for personal benefits, but half don't want third-party organisations getting their hands on their information, new research has found.