CMOs grappling to get their heads around marketing technology are facing more confusion as the technology community experiences both rapid consolidation and diversification, the latest vendor landscape supergraphic suggests.

Customer analytics remain a relatively immature play for many organisations in Australia and Asia-Pacific even as data becomes the cornerstone of differentiation and engagement, a new report claims.

Near field communications (NFC), the Internet of Things and wearables are the top digital trends expected to change the way brands communicate in 2015.

Marketers are struggling to build strong mobile practices and must rely on strategy, governance and execution for success, a new analyst report claims.

One quarter of all high-tech chief marketing officers will be replaced annually between now and 2018, IDC has claimed in its Worldwide CMO/Customer Experience 2015 Predictions.

Analytics specialists are proving both costly and hard to find in Australia, according to a new survey report from the Institute of Analytics Professionals Australia (IAPA).

Display advertising and Facebook are significantly undervalued in most current advertising models while search is overrated, according to new research from Datalicious.

Digital training provider, Digital Chameleon, has partnered with Capgemini Australia on new training and learning programs aimed at mainstreaming digital skills across large organisations.

The Association of Market and Social Research Organisations’ (AMSRO) new privacy code has become the first to gain the tick of approval under the Australian Privacy Principles (APP).

Use of phablet devices has doubled in the last six months globally and now represents 14 per cent of total smartphone Web traffic, according to a new report.

Australia’s classified advertising spend has jumped 22.8 per cent year-on-year and now represents a substantially higher percentage of digital expenditure here than in other countries, the IAB’s latest online advertising report claims.

Australian marketers are feeling less effective when it comes to content marketing, and many are still struggling to demonstrate its ROI to the organisation, a new report claims.

Research firm, GfK, has devised a new customer experience research model aimed at bridging the knowledge gap between customer satisfaction and loyalty.

A new global report into the data-driven practices of marketing and advertising industry professionals has found data is becoming vitally important to effectiveness and customer engagement, and is gaining investment dollars as a result.

Australian marketers are ahead of their international peers when it comes to embracing marketing technology. Yet there’s a way to go before they have the cross-channel, real-time capabilities and customer lifecycle view needed in modern marketing.

Australia’s top 50 largest ecommerce players may have widely adopted email as a regular form of communications with customers, but three-quarters of them aren’t tailoring their message, according to a new report.

A new crowdsourced guide from US-based Trustradius has ranked the most popular A/B testing software platforms with marketing teams based on user recommendations, company size and adoption.

Video advertising has had another stellar year in terms of revenue and yield as advertisers increasingly deflect spend from other channels such as free-to-air TV and print.

Australian organisations are overwhelmingly satisfied with their big data activities, yet are lagging behind international counterparts when it comes to seeing data as a significant source of value, a new report claims.

Apple and Google have again topped the list of the world’s best global brands with brand values exceeding US$100 billion for the first time.

B2B buyers are increasingly dumping sales staff interactions for online research and purchasing but find suppliers websites less than helpful sources of information, a new report claims.