To DMP or not to DMP?
There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?
Friday infographic: The not-so-secret formula for the modern CMO
Visual graphic from Uberflip details the changing nature of the chief marketing officer role and their key traits
A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.
The (Not so secret) formula of the modern CMO infographic pulls together data from recent Deloitte, Accenture and Aberdeen Research among other vendor sources, to outline the focus areas for the role.
Key among these are building longer-term relationships both with customers and internal peers, embracing change, having a passion for technology, living for data, and an innate ability to balance tasks.
According to Deloitte figures included in the infographic, the biggest areas of management change for CMOs have been greater revenue growth and responsibility, increasing data analytics skills, owning customer-facing channels, and playing a greater customer service role.
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Anything is achievable when you talk the talk .. good luck
Mo Al Hooti
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Rob
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I need to be reborn before i can grow up & become a contestent.
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Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...
Kirsten
To DMP or not to DMP? - Marketing automation - CMO Australia