Visual graphic from Uberflip details the changing nature of the chief marketing officer role and their key traits
A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.
The (Not so secret) formula of the modern CMO infographic pulls together data from recent Deloitte, Accenture and Aberdeen Research among other vendor sources, to outline the focus areas for the role.
Key among these are building longer-term relationships both with customers and internal peers, embracing change, having a passion for technology, living for data, and an innate ability to balance tasks.
According to Deloitte figures included in the infographic, the biggest areas of management change for CMOs have been greater revenue growth and responsibility, increasing data analytics skills, owning customer-facing channels, and playing a greater customer service role.
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A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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