Visual graphic from Uberflip details the changing nature of the chief marketing officer role and their key traits
A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.
The (Not so secret) formula of the modern CMO infographic pulls together data from recent Deloitte, Accenture and Aberdeen Research among other vendor sources, to outline the focus areas for the role.
Key among these are building longer-term relationships both with customers and internal peers, embracing change, having a passion for technology, living for data, and an innate ability to balance tasks.
According to Deloitte figures included in the infographic, the biggest areas of management change for CMOs have been greater revenue growth and responsibility, increasing data analytics skills, owning customer-facing channels, and playing a greater customer service role.
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Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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clearly someone who's jealous and only comments from the safety of being behind their keyboard
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