Visual graphic from Uberflip details the changing nature of the chief marketing officer role and their key traits
A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.
The (Not so secret) formula of the modern CMO infographic pulls together data from recent Deloitte, Accenture and Aberdeen Research among other vendor sources, to outline the focus areas for the role.
Key among these are building longer-term relationships both with customers and internal peers, embracing change, having a passion for technology, living for data, and an innate ability to balance tasks.
According to Deloitte figures included in the infographic, the biggest areas of management change for CMOs have been greater revenue growth and responsibility, increasing data analytics skills, owning customer-facing channels, and playing a greater customer service role.
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In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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