Internet

Digital Marketing

Oracle buys Blue Kai, gains massive consumer data mart

Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.

Social Media

Facebook's Auto Play Video Ads 'Imminent'

The social network's march to a mobile-first mindset and delivery mechanism has been persistent and widely recognized, but Facebook is rising to the video occasion with a more deliberate rollout.

Social Media

With WhatsApp, Facebook aims for immediacy

When's the last time you replied, promptly, to a message sent through Facebook? Aren't sure? Well Facebook, craving more real-time usage of its service, hopes to change that.

Social Media

Twitter suffering from growing pains

Twitter faces growing pressure to attract new users and dramatically increase engagement on the platform. Can it ever rival the numbers and growth of Facebook?

Social Media

Smaller Businesses See Big Returns From Social Media

A new study from LinkedIn reports a strong correlation between smaller businesses that are increasing social media spending in areas such as content marketing and lead generation and those achieving what it calls 'hyper growth.'

Digital Marketing

7 ways crowdsourcing can boost your brand and customer loyalty

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

Marissa Mayer 'very excited' about contextual search

If you think Yahoo has given up on search, think again. The company may have handed its back-end search operations to Microsoft, but Marissa Mayer thinks there's work to be done on mobile devices, particularly around contextual search.

Social Media

Twitter's slipping user growth spooks investors

Twitter Wednesday reported that fourth quarter sales more than doubled over the past year, but the company nevertheless spooked investors by acknowledging a slowdown in new user growth and in user engagement.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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