Internet

No end in sight to the growth of cloud analytics

It's no secret that cloud computing and data analytics are both rapidly growing areas of IT. Put them together, and you get a winning combination that's expected to grow by more than 26 percent annually over the next five years.

Social Media

Why social listening platforms are failing

With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling finding that one of the first marketing technologies to come along and help define this segment is failing to deliver results.

Social Media

Snapchat and Twitter violate each other's personal space

Things are about to get testy between the Snapchat ghost and Twitter's birdie as the popular Internet companies invade each other's space: Twitter has launched a private group messaging feature, while Snapchat added news content.

Leadership

Data analytics: Are we there yet?

Remember what travel was like before GPS? You could usually manage if you were traveling along familiar roads, but go on a long trip and it could get exciting. Which exit were we looking for? Had we passed the red barn? Did the gas station attendant say to turn after three lights or four? And let's not forget the kids in the back seat asking, "When will we get there?" Okay, that part hasn't changed, although the good news is that they can usually see the GPS screen too and answer their own questions.

Social Media

Twitter looks to expand advertising efforts beyond its own site

So far, Twitter's advertising team has concentrated on sponsored tweets and variants thereof that appear on Twitter.com and the company's mobile apps. But as the Wall Street Journal reports, Twitter is looking at a new place to put its ads: other websites.

Social Media

Facebook buys video tech startup QuickFire Networks

Facebook is acquiring QuickFire Networks, a video processing and transcoding company that should help the social network deliver video more efficiently to its users as more of it shows up in their feeds.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

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Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

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Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

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I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

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Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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