Internet

Digital Marketing

Is Amazon really a low-margin cloud business?

A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.

Social Media

Facebook posts coming to the wider Web

Get ready for a whole lot more Facebook content to start appearing around the Web. The social network kicked off a new program Wednesday that lets websites embed public Facebook posts on their own Web pages.

Social Media

Say hello to Hi, a more thoughtful social network

Social networks are becoming a dime a dozen. Most are endless variations of the same social sharing theme, and few of them are interesting. But Hi is different. In the social-startup Mad Libs game--"It's like Airbnb for boats" or "It's like Twitter for cats"--Hi is like Instagram for writers.

The Internet of Things will mean really, really big data

Bland by name and superficially viewed as gee-whiz technology never to be realized, the Internet of things (IoT) has significant potential to transform business. Early forays into Net-enabling physical objects are already pointing the way.

Social Media

Zuckerberg says no ads on Instagram -- at least, not yet

Instagram users fretting about ads clogging up their image feed can breath easy, at least for now. Facebook said Wednesday it has no immediate plans to put ads in its photo-sharing app -- though make no mistake, they are coming eventually.

Digital Marketing

Apple's TV ad-skipping proposition: If you can't beat 'em, pay 'em

TV ads: They're loud, they're intrusive, and, in this age of on-demand streaming from Netflix and its competitors, they're increasingly anachronistic. And yet, the television industry has been sticking to its guns with a vehemence that would make Charlton Heston proud.

Digital Marketing

Action: Yahoo buys Qwiki moviemaking app

In yet another mobile acquisition, Yahoo has acquired Qwiki, a New York City company that makes an app for turning photos and videos into short, edited movies.

Social Media

5 secrets to corporate social media success

You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

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Kavin kyzal

How to manage social media during Covid-19

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Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

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Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

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Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

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Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

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Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

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