Only a few recipients will be selected in the initial stage
Twitter will give researchers access to its public and historical data to help them get insights on a wide variety of issues.
The microblogging service is partnering with one of its data resellers, Gnip, to give selected institutions free and easy access to Twitter datasets, it said Wednesday in a blog post. The institutions will also get to collaborate with Twitter's researchers and engineers.
Twitter is accepting proposals under the new "Twitter Data Grants" program until March 15.
A number of researchers are using Twitter data to help them identify key developments and their patterns as they unfold. "Researchers have used social data from Twitter to publish groundbreaking work in such diverse fields as epidemiology, natural disaster response, international relations, financial markets, journalism and politics," Gnip in Boulder, Colorado, said in a statement. Over 500 million Twitter messages a day are sent on the network.
At Johns Hopkins University, computer scientists and researchers in the School of Medicine developed a method for screening Twitter messages to deliver real-time data on flu cases, while also filtering out online chatter that is not linked to actual flu infections.
While tracking social media messages was found to be a good way to track the occurrence of flu cases, the researchers at the university found they needed a method to distinguish between messages from people who had the flu and those who were just talking about the illness, the university said last year.
"To date, it has been challenging for researchers outside the company who are tackling big questions to collaborate with us to access our public, historical data," Raffi Krikorian, Twitter's vice president for platform engineering, wrote in the post. "Our Data Grants program aims to change that by connecting research institutions and academics with the data they need."
As the company is starting with a pilot program, a small number of proposals will be initially selected, with plans to expand the program in the future. Twitter will select a small number of number of recipients by April 15, Gnip said.
Welcome to Launch Marketing Council’s new 3-part series focused on unlocking the secrets of launching brands, products and service by exploring real-life examples from Australia’s marketing elite, in conjunction with the independent agency Five by Five Global.
In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.
If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.
The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?
Are you sure they wont start a platform that the cheese is white, pretty sure that is racist
Hite
New brand name for Coon Cheese revealed
Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...
ravi H
10 lessons Telstra has learnt through its T22 transformation
thanks
Lillian Juliet
How Winedirect has lifted customer recency, frequency and value with a digital overhaul
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia