The website that provides social media users with a measure of their "influence" is close to being acquired by a social marketing company for $US100 million, according to published reports.
The supposed buyer, Lithium Technologies, helps major brands use social media to grow their businesses. It will acquire Klout for a mixture of cash and stock in a deal worth somewhere in the "low nine figures," according to Re/code. That would put the deal somewhere north of $100 million, a price The Wall Street Journal also reported.
Re/code, which cited unnamed sources, cautioned that the deal had been signed but not closed.
Klout and Lithium are both privately held companies based in San Francisco.
Klout users can see their relative influence on the Web ranked on a scale from zero to 100. The calculation is based on how many people their social media posts reach, the people they reach and the people that interact with them.
Klout also offers "perks" to users with particular levels of influence. At present, some users are being offered a free e-book, while others have been offered coupons for fast food, drinks and access to events. The hope is that these "influencers" will tweet about the products and provide the companies exposure.
It may be working. Klout's website lists scores of tweets related to the promotions, and the company says it has delivered 1.25 million "perks."
Klout has just revamped its website to suggest content that it thinks will be attractive to people's followers. It's intended to help users build their brand and connect with more users, and in turn lead to a closer relationship between Klout and its influential users.
Klout claims to have scored half a billion profiles.
While not as well known, Lithium helps companies build websites, blogs, apps, social media and other Internet tools to try and build strong links between companies and their customers. Lithium says it works with more than 300 brands.
Neither company replied to requests for comment.
Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com
Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.
Between further interest rate rises, inflation, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.
Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club