Social Media
Facebook's quarterly sales rose 61 per cent on the strength of mobile advertising, the company said Wednesday.
Social Media
Billions of people use assorted social networking sites, but just how happy are they with the likes of Facebook, Twitter, and the rest? The American Customer Satisfaction Index (ACSI) strives to find out.
Social Media
Yahoo has reached an agreement to acquire Flurry, a mobile analytics company, as part of a push to grow its advertising revenue within its mobile products.
Google's core advertising business helped to propel a 22 percent increase in sales during the second quarter, even while the cost of its ads dropped.
Social Media
Facebook is testing a "buy" button that lets users make purchases directly from their news feeds.
Digital Marketing
Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.
Digital Marketing
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
Digital Marketing
Yahoo reported falling sales and mixed results in its crucial advertising business on Tuesday, signaling further challenges ahead in CEO Marissa Mayer's efforts to turn around the aging company.
Social Media
How can something be a secret if all your Facebook friends see it?
Google has big hopes for its Glass head-mounted computer, chief among them a desire to make the unit smaller and more comfortable to wear.
Social Media
Facebook executive, Sheryl Sandberg, speaking about the company's controversial psychological experiment for the first time, has apologised for upsetting users.
Social Media
With the uproar continuing over Facebook's manipulation of some users' News Feeds to conduct an experiment on emotions, there are several things users need to understand.
Digital Marketing
Taking on Google, Databricks plans to offer its own cloud service for analyzing live data streams, one based on the Apache Spark software.
Social Media
Users and analysts were in an uproar over news that Facebook manipulated users' News Feeds to conduct a week-long psychological study that affected about 700,000 people.
Instead of updating products every six weeks, as Google promised at the I/O developer conference, the company might want to slow down and make sure its products and services actually represent what its customers want.
Social Media
Taking what many see as the next step in big data analysis, Google is previewing a service called Google Cloud Dataflow that analyzes live data, potentially giving users the ability to view trends and be alerted to events as they happen.
Expected news around smartwatches, health systems and Android-connected devices at Google's I/O conference, which starts on Wednesday (US time), is sure to draw attention from consumers as the search giant tries to connect a wide range of home and personal devices.
Digital Marketing
Yahoo has released an Android personalisation app that could give the company a stronger foothold in mobile contextual search.
Social Media
Facebook has launched a new photo- and video-sharing app called Slingshot that's aimed squarely at popular cool-kid Snapchat.
Social Media
Facebook is moving to offer users a familiar trade-off: their browsing privacy in return for more targeted advertising. Those who find that no deal at all will be able to use opt-out tools, but all users will be given a little more control over the ads they see.
Social Media
A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
