Rakuten to buy Internet messaging app Viber for $900 million

Viber is Rakuten's latest acquisition following Kobo, Wuaki.tv and Viki.

Japan's Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.

Rakuten's purchase of the messaging and VoIP company follows its acquisitions of Canada's e-book platform Kobo, Spanish video service Wuaki.tv, and Viki, a digital content platform.

The company aims to be the world's number one Internet services company, and buying Viber compliments its strategy in the digital space.

Founded by CEO Talmon Marco, Viber adds some 300 million registered users to Rakuten Group's user base, which numbers about 225 million across its 40 services around the world.

Viber has rocketed in popularity as a potential rival to Skype, announcing 100 million worldwide users in September 2011, and then more than 200 million in May of 2013.

The Viber app is available for iPhone, Android phones and tablets, Windows Phone, Blackberry, Windows, Windows 8, Mac, Linux, Symbian, Nokia S40 and Bada devices over 3G/4G or Wi-Fi connections. Besides providing access to Rakuten to new markets, the deal will offer new potential markets for Viber through Rakuten users.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

How about Instagram marketing?

Kristiyan Uzunchev

Why your best social marketing brand tool could be hiding in plain sight

Read more

Hey #VANESSAMITCHELL , It's an awesome article and here you have written in well rather than me, which I wrote on my #DigitalMarketingBlo...

Momenul Ahmad

Predictions: 9 digital marketing trends for 2019

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in