Rakuten to buy Internet messaging app Viber for $900 million

Viber is Rakuten's latest acquisition following Kobo, Wuaki.tv and Viki.

Japan's Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.

Rakuten's purchase of the messaging and VoIP company follows its acquisitions of Canada's e-book platform Kobo, Spanish video service Wuaki.tv, and Viki, a digital content platform.

The company aims to be the world's number one Internet services company, and buying Viber compliments its strategy in the digital space.

Founded by CEO Talmon Marco, Viber adds some 300 million registered users to Rakuten Group's user base, which numbers about 225 million across its 40 services around the world.

Viber has rocketed in popularity as a potential rival to Skype, announcing 100 million worldwide users in September 2011, and then more than 200 million in May of 2013.

The Viber app is available for iPhone, Android phones and tablets, Windows Phone, Blackberry, Windows, Windows 8, Mac, Linux, Symbian, Nokia S40 and Bada devices over 3G/4G or Wi-Fi connections. Besides providing access to Rakuten to new markets, the deal will offer new potential markets for Viber through Rakuten users.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in