Digital Marketing
Augmented reality (AR) is no longer reserved for gamers and gimmicks, it has become a powerful marketing tool, offering the ability to literally reshape the way brands interact with, monitor and track customer engagement.
Social Media
Integrated social profiles uniting Lithium’s community platform with Klout influencer scores is one of a host of new product announcements being made by Lithium this week.
Social Media
Netvibes has announced the launch of its latest version of ‘dashboard of things’ (DoT), a programmable intelligence tool that allows businesses to create customised ‘potions’ to automate interactions between data, apps and connected devices.
Leadership
Corporate Travel Management’s (CTM) Tom Clark isn’t just a seasoned brand and comms marketer with an eye on the customer; he’s also the company’s digital technologist.
Digital Marketing
Having a loyalty program will give Expedia the systems and data it needs to drive a new level of personalisation and high-value customer engagement, according to its MD of customer experience.
Digital Marketing
Aon’s marketing chief says the launch of a digitally-fuelled content marketing program is not only transforming client engagement, it’s also improving staff collaboration.
Digital Marketing
Music identifying app, Shazam, says its new visual recognition functionality transforming static images into dynamic pieces of content will help brands better engage with mobile consumers.
Social Media
Instagram is officially rolling out its new carousel advertising offering in Australia and has signed up Destination NSW, Kathmandu and Crown Resorts as first customers.
Digital Marketing
Undergoing an integrated brand refresh at TravelEdge has not only helped the company better reflect the relationship and strength of its five brands to customers, it’s also lifting staff engagement.
Leadership
Organisations can’t just treat digital as a piece of technology and expect it to work, they have to understand and embrace digital change at a leadership, structural and cultural level, Optus’ customer chief claims.
Digital Marketing
People not in the branding business don't see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what's the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake.
Leadership
Qantas’ customer and marketing analytics business announced it will begin a 100,000 strong panel to enable clients to engage Red Planet to conduct market research on their behalf.
Social Media
Annual ideas festival, TEDxSydney, found an innovative, digitally-led way to expand its audience and drive community engagement this year: Through social media.
Social Media
As more businesses spend big on search marketing, one digital marketing agency has found an innovative way to increase conversions and reduce cost per acquisition for its clients.
Digital Marketing
Video and mobile advertising both experienced double-digit growth in the first three months of the year as digital advertising spend reached $1.15bn, IAB’s latest report reveals.
Social Media
Twitter advertisers now have the ability to only pay for actions that align with their marketing objectives thanks to the latest offering from the social media giant.
Digital Marketing
Static billboards and banners are a thing of the past as digital out-of-home advertising (DOOH) well and truly takes over, paving the way for more creative and powerful customer engagement strategies.
Digital Marketing
HubSpot has announced 11 new partnerships including Slideshare, DataHero, Bigcommerce and Shopify, aimed at expanding the customer targeting and data analytics capabilities of its marketing platform.
Social Media
The number of Australian businesses and individuals on social media channels slipped over the past year, but paid advertising, mobile and stronger usage trends show a vital communications and engagement channel, the latest Sensis report claims.
Leadership
Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.
Digital Marketing
It might sound like a motherhood statement, but CRM really isn’t about deploying a platform, it’s about driving new business outcomes through better customer communications and engagement, Austrade’s CRM leader claims.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
