ERP and commerce platform vendor, NetSuite, has acquired fellow US-based retail marketing platform player, Bronto Software, for US$200 million.

Marketo’s global CMO, Sanjay Dholakia, is the first to admit finding the formula for strategic marketing in a world of digitally driven, technology enabled customer engagement is a work in progress. What is confident of, however, is marketing’s role as both the steward of customer engagement, as well as go-to market strategy.

The new content-heavy digital age is pulling publishers away from traditional, marketing strategies towards building strategic and highly targeted communities using their own channels.

A barrage of digital technology is causing customers to apply less rational decision-making processes, making their behaviour more difficult for marketers to anticipate.

Ubiquitous connectivity, cloud architecture, big data and artificial intelligence are the four enabling technologies expanding our digital capabilities and driving modern consumer experience, a new report claims.

Programmatic advertising across mobile channels has hit the mainstream, with two in three marketers already using it and another quarter planning to do so in the next 12 months.

With video advertising growing at a rapid pace, the pressure is on brands to look towards more innovative ways of generating shareable content.

When Tony Phillips took his first steps out of the advertising agency world and into Coles’ marketing team in 2007, doing a good job largely meant producing an ad on time.

Hot off the heels of its UK success, The Marketing Academy has launched its inaugural Australia Leaders Programme, aimed at training up the next generation of CMOs.

As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really understand the technology that has upended their profession? If they don't improve their digital IQ in a hurry, they're risking a wipeout.

As the digital space evolves at an increasing pace, the demand for marketers to keep up means organisations cannot afford to be complacent. For brands to simply survive let alone thrive in the digital space, training needs to be both timely, relevant and current.

Roy Morgan Research and Adshel announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network.

Apps have to fire up instantly, present options for solving consumer problems and work intuitively or businesses risk losing customers to competitors, according to a recent report by CA Technologies.

Nissan has deployed Adobe’s Marketing Cloud platform globally in a bid to deliver a unified and more cost-effective digital marketing strategy around its Renault-Nissan Alliance.

It was while he was looking for a new Web content management system to improve Tourism Australia’s online offering that CIO, David Rumsey, realised a much wider digital transformation was needed.

By now, it's pretty clear that marketing tech scares the bejesus out of modern marketers. Technology stacks, integration layers, APIs, oh my! Techies add to these fears by throwing tech jargon in a marketer's face, explaining technology to a marketer in a condescending way, and even snickering at the perceived simplicity of the marketer's craft.

Supermarket giant, Woolworths, is set to be one of the first apps available for Apple’s new smartwatch when it launches in Australia on 24 April.

The days of Mad Men are well and truly over, when marketers would sit around and simply ‘make something up’ and continue to use that for a decade, said SLI Systems CMO, Tim Callan. Now, it is all about being nimble, agile and responsive to market trends.

Social content aggregator, Stackla, has struck a partnership with Hootsuite to enable users to harness its content marketing tools within the social relationship platform’s dashboard.

Loyalty programs have not adapted to the digital age and are failing to engage customers, according to a recent study by Capgemini Consulting. The report, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age, identified participation rates in loyalty programs are frequently low, with 89 per cent of social media opinions on loyalty programs reported as negative.

There are many ways you can expose products to the relevant customer without it being creepy, according to Ebay’s head of customer engagement, Harvey Sanchez.