HubSpot reveals new partnerships with SlideShare, Spotify and data analytics vendors

Marketing cloud platform provider also reveals a new agency talent funding model as well as new capabilities across its sales tools

HubSpot has announced 11 new partnerships including Slideshare, DataHero, Bigcommerce and Shopify, aimed at expanding the customer targeting and data analytics capabilities of its marketing platform.

The SlideShare integration, for example, will allow HubSpot customers to bring new leads from presentations on the SlideShare platform automatically into their marketing platform. Marketers can do this by triggering a request for contact information from viewers on SlideShow at any point in a presentation. They’ll also be able to segment those individuals by presentations and custom messages viewed or clicked on.

Partnering up with cloud-based data visualisation vendor, DataHero, meanwhile, will bring self-serve, data analytics capabilities into the inbound marketing platform.

“The opportunity that it provides for HubSpot customers to juxtapose HubSpot data with data from other tools is a huge win in our goal to give HubSpot customers the most complete snapshot of the effectiveness of their broad marketing activities,” commented director of product marketing, Meghan Keaney Anderson.

DataHero’s new alliance with HubSpot comes four months after a similar alliance with Marketo, and was announced as the business intelligence vendor confirmed a US$6.1 million Series A funding round aimed at fast-tracking its aggressive growth strategy globally. The company has also appointed serial software entrepreneur, Ed Miller, as its new CEO.

HubSpot’s alliance with Bigcommerce will see all Bigcommerce customer and order data automatically synced with HubSpot’s smart lists and reporting tools, while the deal with Shopify allows users to segment customer by lifetime revenue, average order value, products purchase, purchase totals and options to create personalised and trigger-based emails.

Other remaining integrations announced this week by HubSpot are with Appcues, BrightInfo, Hellosign, Infer, Invoca, Marin Software’s Perfect Audience display retargeting solution, and Scripted.

In other HubSpot news, the vendor launched a new growth fund loaning up to $300,000 for top-tier diamond and platinum agency partners to invest in building sales, marketing and service talent. The program will be will be capped at $3m, the company said, and is an extension of HubSpot’s channel marketing development fund.

Funds will be provided interest-free at least for the first year.

Read more: HubSpot’s US$100m IPO listing welcomed, but profitability questions raised

The third announcement from HubSpot this week was the launch of a new version of its Sidekick sales acceleration tool. Improvements include the ability to prioritise interested leads and place calls directly from the desktop, automatically recording and logging customer calls to CRM, new templates for sales reps to create targeted emails from their inbox, and analytics on email templates and sales collateral.

Having integration between sales and marketing technology capabilities has been a growing priority for the vendors looking to craft a comprehensive marketing platform for marketers. Marketo’s marketing cloud, for example, includes Sales Insights for the sales team, while Oracle’s Marketing Cloud includes Sales Enablement tools from its Eloqua technology purchase.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

When marketing a business, we can learn a lot from neuroscience

In 2015, a study at MIT suggested an algorithm could predict someone’s behaviour faster and more reliably than humans can.

Michael Jenkins

Founder and director, Shout agency

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in