HubSpot reveals new partnerships with SlideShare, Spotify and data analytics vendors

Marketing cloud platform provider also reveals a new agency talent funding model as well as new capabilities across its sales tools

HubSpot has announced 11 new partnerships including Slideshare, DataHero, Bigcommerce and Shopify, aimed at expanding the customer targeting and data analytics capabilities of its marketing platform.

The SlideShare integration, for example, will allow HubSpot customers to bring new leads from presentations on the SlideShare platform automatically into their marketing platform. Marketers can do this by triggering a request for contact information from viewers on SlideShow at any point in a presentation. They’ll also be able to segment those individuals by presentations and custom messages viewed or clicked on.

Partnering up with cloud-based data visualisation vendor, DataHero, meanwhile, will bring self-serve, data analytics capabilities into the inbound marketing platform.

“The opportunity that it provides for HubSpot customers to juxtapose HubSpot data with data from other tools is a huge win in our goal to give HubSpot customers the most complete snapshot of the effectiveness of their broad marketing activities,” commented director of product marketing, Meghan Keaney Anderson.

DataHero’s new alliance with HubSpot comes four months after a similar alliance with Marketo, and was announced as the business intelligence vendor confirmed a US$6.1 million Series A funding round aimed at fast-tracking its aggressive growth strategy globally. The company has also appointed serial software entrepreneur, Ed Miller, as its new CEO.

HubSpot’s alliance with Bigcommerce will see all Bigcommerce customer and order data automatically synced with HubSpot’s smart lists and reporting tools, while the deal with Shopify allows users to segment customer by lifetime revenue, average order value, products purchase, purchase totals and options to create personalised and trigger-based emails.

Other remaining integrations announced this week by HubSpot are with Appcues, BrightInfo, Hellosign, Infer, Invoca, Marin Software’s Perfect Audience display retargeting solution, and Scripted.

In other HubSpot news, the vendor launched a new growth fund loaning up to $300,000 for top-tier diamond and platinum agency partners to invest in building sales, marketing and service talent. The program will be will be capped at $3m, the company said, and is an extension of HubSpot’s channel marketing development fund.

Funds will be provided interest-free at least for the first year.

Read more: HubSpot’s US$100m IPO listing welcomed, but profitability questions raised

The third announcement from HubSpot this week was the launch of a new version of its Sidekick sales acceleration tool. Improvements include the ability to prioritise interested leads and place calls directly from the desktop, automatically recording and logging customer calls to CRM, new templates for sales reps to create targeted emails from their inbox, and analytics on email templates and sales collateral.

Having integration between sales and marketing technology capabilities has been a growing priority for the vendors looking to craft a comprehensive marketing platform for marketers. Marketo’s marketing cloud, for example, includes Sales Insights for the sales team, while Oracle’s Marketing Cloud includes Sales Enablement tools from its Eloqua technology purchase.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in