Internet radio service, Pandora, has partnered with Australian liquor retailer, BWS, to bring a customised music platform into its stores nationally.

L’Oréal has launched what it claims is the first-of-its-kind app allowing women to virtually try on its cosmetics products using augmented reality technology.

Data is the new bacon and we have an unhealthy obsession with it, according to director of KNA Insights and Analytics Solution Center at Kellogg, Aaron Fetters.

Australian firm, Forethought, has been granted a US patent for a new technology that implicitly measures discrete emotions in brands, equipping marketers and creatives with a powerful lens to affect their consumers’ behaviour.

The marketing tech landscape has been expanding at an impressive clip over the last three years. It now boasts more than 3,000 vendors, including giants such as Adobe and Oracle. It's an ecosystem buzzing with activity -- big fish gobbling up smaller ones, startups trying to survive -- and marketers can easily get disoriented.

Prompted action via eDMs is a “vicious circle” that only encourages “bad loyalty”, according to Bookworld CEO, James Webber.

One of Australia’s leading out-of-home advertising providers claims Australian advertisers can significantly improve the efficacy of their campaigns by applying neuroscience to their creative digital strategies.

Digital innovation is less about ‘lightbulb’ moments and more about improving inefficiencies and foundational capabilities, such as technology and data, to deliver better experiences.

Social media is increasingly becoming an important marketing and customer care tool for brands looking to better engage with today’s digitally savvy and highly demanding consumer.

Marketing’s emerging role as business change agent has been the headline subject of this year’s Adobe Summit. But while there are examples of marketing teams transforming how their organisations go to market, it’s equally clear that digitally-driven marketing is still in its early stages for many in the fraternity.

Time is the currency of customer experience and brands must adopt a more agile approach to product development and make significant cultural change if they want to meet modern expectations.

Adobe has signed two new global services partnerships aimed at improving consultancy services around its Marketing Cloud platform.

Marketing is no longer limited to positioning products and services and has extended to product creation, innovation and the experience customers have of your offering.

Adobe's Marketing Cloud has offered enterprises a tool for integrated online marketing and Web analytics for several years already, but on Tuesday the company announced numerous new extensions to the technology.

The rapid growth of ecommerce in Australia has opened up a lucrative new opportunity for Australia’s logistics industry. But for many of those companies, who previously were deeply entrenched in the world of business-to-business relationships, the switch to servicing consumers has required a switch in customer service mindset.

Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.

McDonald’s A/NZ CMO, Mark Lollback, isn’t someone who backs away from a challenge or the need to change. So when he was offered the opportunity to help McDonald's turn its go-to-market strategy around and find a way to deliver stronger long-term value to its customers to drive sustainable business growth, he jumped at it.

Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space.

Diageo will reveal its first ever "smart bottled" Johnnie Walker Blue Label that can send offers to customer's smartphones straight from the shopping aisles.

Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.

A cross-platform advertising campaign across tablets app and desktop for ANZ's Black Rewards credit card offer delivered significant benefits for the bank according to Fairfax Media.