Shazam launches visual recognition content offering for brands

Music app confirms a host of Australian brand partners for the launch of its augmented reality capabilities including Universal Pictures and Warner Bros.

Music identifying app, Shazam, says its new visual recognition functionality transforming static images into dynamic pieces of content will help brands better engage with mobile consumers.

The new augmented reality capability allows brands to trigger dynamic content, offers, give consumers the ability to purchase items, or to share content on a consumer’s mobile phone. The imagery is triggered by either clicking on the Shazam camera logo, or a QR code on posters, packaged goods and print media.

Its launch comes off the back of Shazam’s partnership with Digimarc last December. Digimarc produces media management technologies including its digital IDs, which are designed to enable PCs, networks and devices better link brand impressions and objects of interest.

Shazam also confirmed a number of Australian launch partners, including Universal Pictures, Southern Cross Austereo and Warner Bros. Interactive Entertainment.

Universal Pictures, for example, will be using Shazam-enabled out-of-home artwork, TV commercials and theatrical trailers to provide cinema fans with additional content and competitions around upcoming blockbuster movies.

“We wanted new ways for people in Australia to engage with our upcoming blockbuster movies, Jurassic World and Minions,” said Universal Pictures marketing director for International Australasia, Suzanne Stretton-Brown. “The launch of visual functionality on Shazam is allowing us to make our movie artwork more interactive and exciting.”

Similarly, Warner Bros. is promoting the upcoming Batman: Arkham Knight video game in advance of its 24 June launch using Shazam’s interactive content capabilities.

Southern Cross Austereo, meanwhile, is embarking on an outdoor and TV advertising campaign using the Shazam-enabled technology to encourage audiences to engage more with content via their mobile phone.

Globally, a host of other brands have also signed on to use the new visual Shazam technology including The Walt Disney Company, Target, Esquire, The Wall Street Journal, HarperCollins Publishers, Evian and Guerlian.

“The launch of visual Shazam allows us to uniquely lay claim to the ability to make all elements of brands’ media and marketing mix clickable, via an app that as significant amount of people already have on their devices,” Shazam VP of Asia-Pacific, Steve Sos, said.

“The introduction of visual recognition is another step on our journey to extend the ways people can use Shazam to engage with the world around them,” adding the company’s CEO, Rich Riley. “For brands, we’re providing a near-frictionless way to engage customer son their mobile devices, with a single tap of a button.”

The capability will be automatically installed on a consumer’s mobile phone with the latest version of Shazam. The company claims to have more than 100 million monthly active users globally.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...

Anita K.Gold

Live webinar from CMO: Creating memorable customer experiences: The who, what and how

Read more

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in