Standard Chartered appoints Australian-born Philips CMO as digital marketing chief

ASEAN and Pacific marketing leader will be tasked with spearheading global digital and mobile marketing transformation at the bank

Damien Cummings speaking at the ADMA Techmix event
Damien Cummings speaking at the ADMA Techmix event

Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.

Australian-born Cummings is currently vice-president and CMO of Philips ASEAN and Pacific with responsibility for the vendor’s consumer lifestyle, lighting and healthcare brands, and has held the role for 18 months.

He is credited with instituting significant changes to marketing strategy at Philips, including a new marketing command centre focused on driving customer advocacy through content and digital channels.

Prior to Philips, Cummings was the regional marketing director for digital and social media at Samsung Asia. He has 20 years’ experience in marketing and digital fields across Australia and Singapore including stints with Coca-Cola, NRMA, Dell, Ogilvy and Citibank.

In a statement, Standard Chartered said Cummings had been hired to drive the bank’s digital marketing strategy and will report directly to global CMO and group head of brand, Sanjeeb Chaudhuri. He will be based in Singapore and replaces Gowri Mukherjee, who left eight months ago to co-found CreditMantri. She is also the credit service company's CMO.

“As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing,” Chaudhuri stated. “I am confident that the appointment of an executive of this calibre will further strengthen the bank’s brand and marketing leadership capabilities in the digital era.”

Standard Chartered said Cummings will be responsible for digital and mobile marketing thought leadership in the business as well as strategy formulation and execution.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Latest Podcast

More podcasts

Sign in