Standard Chartered appoints Australian-born Philips CMO as digital marketing chief

ASEAN and Pacific marketing leader will be tasked with spearheading global digital and mobile marketing transformation at the bank

Damien Cummings speaking at the ADMA Techmix event
Damien Cummings speaking at the ADMA Techmix event

Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.

Australian-born Cummings is currently vice-president and CMO of Philips ASEAN and Pacific with responsibility for the vendor’s consumer lifestyle, lighting and healthcare brands, and has held the role for 18 months.

He is credited with instituting significant changes to marketing strategy at Philips, including a new marketing command centre focused on driving customer advocacy through content and digital channels.

Prior to Philips, Cummings was the regional marketing director for digital and social media at Samsung Asia. He has 20 years’ experience in marketing and digital fields across Australia and Singapore including stints with Coca-Cola, NRMA, Dell, Ogilvy and Citibank.

In a statement, Standard Chartered said Cummings had been hired to drive the bank’s digital marketing strategy and will report directly to global CMO and group head of brand, Sanjeeb Chaudhuri. He will be based in Singapore and replaces Gowri Mukherjee, who left eight months ago to co-found CreditMantri. She is also the credit service company's CMO.

“As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing,” Chaudhuri stated. “I am confident that the appointment of an executive of this calibre will further strengthen the bank’s brand and marketing leadership capabilities in the digital era.”

Standard Chartered said Cummings will be responsible for digital and mobile marketing thought leadership in the business as well as strategy formulation and execution.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in