Standard Chartered appoints Australian-born Philips CMO as digital marketing chief

ASEAN and Pacific marketing leader will be tasked with spearheading global digital and mobile marketing transformation at the bank

Damien Cummings speaking at the ADMA Techmix event
Damien Cummings speaking at the ADMA Techmix event

Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.

Australian-born Cummings is currently vice-president and CMO of Philips ASEAN and Pacific with responsibility for the vendor’s consumer lifestyle, lighting and healthcare brands, and has held the role for 18 months.

He is credited with instituting significant changes to marketing strategy at Philips, including a new marketing command centre focused on driving customer advocacy through content and digital channels.

Prior to Philips, Cummings was the regional marketing director for digital and social media at Samsung Asia. He has 20 years’ experience in marketing and digital fields across Australia and Singapore including stints with Coca-Cola, NRMA, Dell, Ogilvy and Citibank.

In a statement, Standard Chartered said Cummings had been hired to drive the bank’s digital marketing strategy and will report directly to global CMO and group head of brand, Sanjeeb Chaudhuri. He will be based in Singapore and replaces Gowri Mukherjee, who left eight months ago to co-found CreditMantri. She is also the credit service company's CMO.

“As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing,” Chaudhuri stated. “I am confident that the appointment of an executive of this calibre will further strengthen the bank’s brand and marketing leadership capabilities in the digital era.”

Standard Chartered said Cummings will be responsible for digital and mobile marketing thought leadership in the business as well as strategy formulation and execution.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in