Standard Chartered appoints Australian-born Philips CMO as digital marketing chief

ASEAN and Pacific marketing leader will be tasked with spearheading global digital and mobile marketing transformation at the bank

Damien Cummings speaking at the ADMA Techmix event
Damien Cummings speaking at the ADMA Techmix event

Standard Chartered has appointed Philips Asia-Pacific marketing leader, Damien Cummings, as its new global head of digital marketing.

Australian-born Cummings is currently vice-president and CMO of Philips ASEAN and Pacific with responsibility for the vendor’s consumer lifestyle, lighting and healthcare brands, and has held the role for 18 months.

He is credited with instituting significant changes to marketing strategy at Philips, including a new marketing command centre focused on driving customer advocacy through content and digital channels.

Prior to Philips, Cummings was the regional marketing director for digital and social media at Samsung Asia. He has 20 years’ experience in marketing and digital fields across Australia and Singapore including stints with Coca-Cola, NRMA, Dell, Ogilvy and Citibank.

In a statement, Standard Chartered said Cummings had been hired to drive the bank’s digital marketing strategy and will report directly to global CMO and group head of brand, Sanjeeb Chaudhuri. He will be based in Singapore and replaces Gowri Mukherjee, who left eight months ago to co-found CreditMantri. She is also the credit service company's CMO.

“As a strategic hire for the marketing team, Damien will drive innovation and transformation in all aspects of digital and mobile marketing,” Chaudhuri stated. “I am confident that the appointment of an executive of this calibre will further strengthen the bank’s brand and marketing leadership capabilities in the digital era.”

Standard Chartered said Cummings will be responsible for digital and mobile marketing thought leadership in the business as well as strategy formulation and execution.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...

JSafra Bank

Google+ and Blogger cozy up with new comment system

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in