Cmo50

CMO50 2018 #23: Alison Levins

Marketing at its best is an “alchemy of science and art”, Mars Wrigley Confectionery CMO, Alison Levins, believes.

CMO50 2018 Ones to watch: Chris Taylor

“Consumers are not rational and never will be,” National Heart Foundation’s Chris Taylor says. “Connect on an emotional level and you’re half-way there.”

CMO50 2018 #26-50: Jane Power

No matter how busy you get as a CMO, it’s vital you stay tuned into raw insights on your customers by spending time listening to calls, and getting on the front line, Bupa’s chief marketing and customer officer, Jane Power, advises.

CMO50 2018 #3: Susan Massasso

The a2 Milk Company is an A/NZ success story, rapidly growing to $8 billion market capitalisation and NZ$922 million in revenue in the 2018 financial year.

CMO50 2018 #8: Steve Brennen

“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”

CMO50 2018 #26-50: Neil Ridgway

One of the most important decisions Neil Ridgway says he’s made over his 15 years as CMO of the Rip Curl brand is to support the group’s pro team with the resources they need to win 10 world surfing titles in 10 years. It’s this dedicated and focus that’s made the brand what it is today, he says.

CMO50 2018 #26-50: Tasman Page

The right team, the right measurement and data are what Tasman Page believes makes all the different to both marketing and bottom-line growth.

CMO50 2018 #1: Lisa Ronson

Lisa Ronson’s three-and-a-half years with Tourism Australia is a true CMO evolution story that culminates in the launch of the US Super Bowl campaign, Dundee.

CMO50 2018 #26-50: Ben Wilks

Whether it’s electrification of vehicles or new mobility concepts, automotive companies are facing significant change right now, Volkswagen’s Ben Wilks says. Increasingly, this means differentiating not just by product, but by experience as well.

CMO50 2018 #24: Dean Chadwick

​Every CMO should aim to be as commercial as the CFO and as technical as the CIO, Virgin Velocity’s Dean Chadwick believes.

CMO50 2018 #21: Brent Hill

​Being brave comes with the territory of being a successful marketing chief, South Australian Tourism Commission’s Brent Hill claims.

CMO50 2018 #26-50: Alexander Meyer

When Alexander Meyer joined ecommerce fashion retailer, The Iconic, in 2016, he was tasked with nothing short of building a cult brand.

CMO50 2018 #19: Anthony Lieu

LegalVision is a market disruptor in the commercial legal services space. Its business model and custom-built technology is aimed at providing a faster, better quality and more cost-effective legal client experience. And its marketing chief, Anthony Lieu, is equally disrupting the industry status quo through his innovative digital marketing efforts.

CMO50 2018 #18: Tamara Howe

We might be in the early stages of the artificial intelligence (AI) revolution, but for Kellogg’s marketing director, Tamara Howe, it’s clear marketing leaders of the future are going to need to understand the rapidly changing path to purchase driven by AI assistants.

CMO50 2018 #22: Michael Laxton

​Building adaptability and resiliency as core capabilities across marketing teams is vital to ensuring relevancy in these times of disruption, Michael Laxton says.

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