Cmo50

CMO50 2018 Ones to watch: Chris Taylor

“Consumers are not rational and never will be,” National Heart Foundation’s Chris Taylor says. “Connect on an emotional level and you’re half-way there.”

CMO50 2018 #26-50: Jane Power

No matter how busy you get as a CMO, it’s vital you stay tuned into raw insights on your customers by spending time listening to calls, and getting on the front line, Bupa’s chief marketing and customer officer, Jane Power, advises.

CMO50 2018 #3: Susan Massasso

The a2 Milk Company is an A/NZ success story, rapidly growing to $8 billion market capitalisation and NZ$922 million in revenue in the 2018 financial year.

CMO50 2018 #8: Steve Brennen

“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”

CMO50 2018 #26-50: Neil Ridgway

One of the most important decisions Neil Ridgway says he’s made over his 15 years as CMO of the Rip Curl brand is to support the group’s pro team with the resources they need to win 10 world surfing titles in 10 years. It’s this dedicated and focus that’s made the brand what it is today, he says.

CMO50 2018 #26-50: Tasman Page

The right team, the right measurement and data are what Tasman Page believes makes all the different to both marketing and bottom-line growth.

CMO50 2018 #1: Lisa Ronson

Lisa Ronson’s three-and-a-half years with Tourism Australia is a true CMO evolution story that culminates in the launch of the US Super Bowl campaign, Dundee.

CMO50 2018 #26-50: Ben Wilks

Whether it’s electrification of vehicles or new mobility concepts, automotive companies are facing significant change right now, Volkswagen’s Ben Wilks says. Increasingly, this means differentiating not just by product, but by experience as well.

CMO50 2018 #24: Dean Chadwick

​Every CMO should aim to be as commercial as the CFO and as technical as the CIO, Virgin Velocity’s Dean Chadwick believes.

CMO50 2018 #21: Brent Hill

​Being brave comes with the territory of being a successful marketing chief, South Australian Tourism Commission’s Brent Hill claims.

CMO50 2018 #26-50: Alexander Meyer

When Alexander Meyer joined ecommerce fashion retailer, The Iconic, in 2016, he was tasked with nothing short of building a cult brand.

CMO50 2018 #19: Anthony Lieu

LegalVision is a market disruptor in the commercial legal services space. Its business model and custom-built technology is aimed at providing a faster, better quality and more cost-effective legal client experience. And its marketing chief, Anthony Lieu, is equally disrupting the industry status quo through his innovative digital marketing efforts.

CMO50 2018 #18: Tamara Howe

We might be in the early stages of the artificial intelligence (AI) revolution, but for Kellogg’s marketing director, Tamara Howe, it’s clear marketing leaders of the future are going to need to understand the rapidly changing path to purchase driven by AI assistants.

CMO50 2018 #22: Michael Laxton

​Building adaptability and resiliency as core capabilities across marketing teams is vital to ensuring relevancy in these times of disruption, Michael Laxton says.

CMO50 2018 Ones to watch: George Hughes

In his first 12 months as The Star’s inaugural CMO, George Hughes has been tasked with nothing less than complete reorganisation of the marketing function from a generalist, state-based model to a national, unified and functional specialist model.

CMO50 2018 #2: Martine Jager

2017 was a very big year for Martine Jager and the Westpac marketing team. Tasked with helping the organisation celebrate 200 years in the Australian market, she joined forces with her leadership team and a cross-functional group to inject history, traditional and emotional back into the Westpac brand.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

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Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

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So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

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The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

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Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...

Anderw Hagel

What Richard Branson has to say about experience delivery, leadership and disruption

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