Adaptive leadership

Combining curiosity and an open mindset with a healthy balance of data-driven decision making is critical in the leadership make-up of Adobe’s new vice-president and managing director, Adobe A/NZ, Katrina Troughton

CMO50 gala event 2022: All the pictorial highlights

​From revealing the 2022 edition of the CMO50 list, to a stellar panel discussing CMO career progression and networking aplenty, this year's CMO50 premiere gala event was a highlight on the marketing leaders calendar.

To be on solid footing: Summing up the CMO50 2022

Are marketers proving their contribution to business growth? Or are they more fixated on simply articulating outcomes? Is a rebrand really innovative marketing? Are we entering another golden age of marketers driving product innovation? How far can the CMO’s scope go? Is one marketer’s customer ‘journey’ the same as another’s? And are marketers capitalising on the moments that actually matter in the pursuit of growth?

Suncorp tops the 8th annual CMO50 list

Suncorp Group EGM brand and marketing, Mim Haysom, has been crowned #1 in this year’s CMO50 list of Australia’s most innovative and effective marketing leaders, the second time the insurance brand has been recognised in the top spot.

First pics: CMO50 2022 gala dinner

​More than 100 of Australia's finest marketers joined CMO and our sponsor, Adobe, for the CMO50 2022 gala dinner at the Ivy Ballroom in Sydney. Here are some of the first pics from our evening of this fabulous event.

CMO50 2022 #26-50: Natalie Lockwood

Late 2010, Natalie Lockwood, VP, head of marketing at Visa, found her husband’s company were relocating him from Singapore to Vietnam. This could have been a career boon or a career bust.

CMO50 2022 #11: Susan Coghill

When it comes to how modern marketers lead, Tourism Australia’s Susan Coghill is a big believer in gut, then data, then gut.

CMO50 2022 #26-50: Philippa Durant

In mid-2020, immediately after the first lockdowns ended in many Australian states, Expedia Group pushed ahead with a Stayz campaign called ‘#roadtripledge’, designed to get Australians travelling and supporting regional Australia again.

CMO50 2022 #26-50: Caitlin Bancroft

​Years ago, Caitlin Bancroft, the now CMO of Collective Wellness Group (Anytime Fitness), made the decision to leave the advertising industry where she had successfully established herself working in both Sydney and London, and return to Australia to pursue a passion for natural healthcare.

CMO50 2022 #21: Megan Keleher

​As Megan Keleher, chief customer officer at Great Southern Bank, admits, if she knew the magic formula of data/gut when it comes to marketing, she'd bottle it and make a fortune.

CMO50 2022 #1: Mim Haysom

For Suncorp’s Mim Haysom, data is the fuel giving marketers the power to influence. “It’s critical for marketing leaders to have the ability to access and use data to form your narrative for stakeholders, to build business cases, and to prove your impact as a marketer,” the EGM of brand and marketing advises.

CMO50 2022 #26-50: Cath Brands

​It was a radio jingle which got Cath Brands, chief marketing and innovation officer of Flintfox International, hooked on marketing.

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Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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