Cmo50

Leadership

McDermott leaves Seafolly

​After three years at the marketing helm of one of Australia’s most iconic swimwear brands, Adriane McDermott has wrapped up her role as CMO of ​Seafolly​.

Leadership

Telstra appoints first CMO since 2016

​Telstra has its first chief marketing officer (CMO) since Joe Pollard, announcing CMO50 honouree Jeremy Nicholas has taken up the role.

Leadership

5 CMOs reflect on 2019, achievements and lessons learnt

It’s been another year of disruption, change and transformation for chief marketing officers. And as we reach the end of 2019 and take a break to recharge before assuming the modern marketing mantle once more in 2020, it’s a good time to reflect on what’s happened, what’s been achieved, and what experiences can inform better decision making in the New Year.

Leadership

5 fascinating facts about the CMO50 2019

It’s been five years since CMO took the wrappers off our inaugural CMO50 of Australia’s most innovative and effective marketing leaders. And during that time we’ve seen a transformation of the modern marketing function and leadership remit.

First pics: CMO50 2019 dinner

​More than 100 of Australia's most innovative and effective marketing leaders celebrated the achievements of their CMO peers at the CMO50 2019 dinner in Sydney on 17 October. Here are first pics - including the top 10 for 2019.

Leadership

The CMO50 2019 is revealed

Marketing chiefs from digital-first companies, FMCG, media, retail and ecommerce have dominated the fifth annual CMO50 list for 2019.

CMO50 2019 #6: Alexander Meyer

Alexander Meyer is a CMO imprinted with the notion of finding balance. The idea of balancing two, sometimes contradictory, sides is deeply ingrained and is at the heart of his approach to being a CMO.

CMO50 2019 #26-50: Russell Schulman

For Krispy Kreme CMO, Russell Schulman, getting his CEO onside is about showcasing how marketing activities can have a wide-ranging effect, not just on customers in a particular moment, but right across the business and departments.

CMO50 2019 #25: Pamela Cass

Want to get your CEO onside? Then align marketing objectives with broader business objectives, experienced VMware VP and CMO for Asia-Pacific and Japan, Pamela Cass, says.

CMO50 2019 #26-50: Ingrid Purcell

ME Bank’s chief experience officer, Ingrid Purcell, describes the big shift in marketing as one where brands have become “glass boxes”.

CMO50 2019 #26-50: Kate Massey

Maintaining an unwavering resilience when things are not going quite to plan is a mantra of Kate Massey’s. The CMO of JCurve, an Australian technology services firm, has spent 10 years helping the B2B business transform from on-premise and cloud solutions provider to cloud-based solutions player with specialisation in ERP. Along the way, acquisitions, changes in strategic direction and new customer needs have been navigated, with marketing adapting and changing its role accordingly.

CMO50 2019 #26-50: Amanda Johnston-Pell

A passion for customer insights and behaviour drives Amanda Johnston-Pell and it’s only been amplified in the role of CMO. When she started as a marketer, Johnston-Pell says, AI and machine learning-based marketing tools just didn’t exist. “Today they are at the centre of deep customer personalisation and that’s exciting.”

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Jeremy Nicholas, Telstra CMO

​The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now. In our first episode, we catch up with Telstra chief marketing officer, Jeremy Nicholas, on how he's helping the telco navigate the crisis and meet customer demand.

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Your page is very helpful. Thank you for sharing with us

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Extremely insightful and well written. Thanks for the great article!

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Great article Emma. So many gems in there. Awesome to have you in the team!

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Blog Posts

The gear change required for business during COVID-19

The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.

Katja Forbes

Managing director of Designit, Australia and New Zealand

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

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