Cmo50

CMO50 2019 #26-50: Renee Davidson

There’s no doubt today’s marketers are operating in an always-on environment that’s constantly evolving. For RACQ’s marketing chief, Renee Davidson, this puts pressure on the speed and pace of modern marketing efforts.

CMO50 2019 #26-50: Diane Belan

In marketing, you find the bridging of data science and art. For Diane Belan, it’s the art of looking at data from different angles, interpreting that data to form meaningful insights and identifying untapped opportunities can unlock many creative ideas. Belan finds creativity is about generating ideas to solve problems and notes “without the data, you don’t know what you are solving for”.

CMO50 2019 #10: Sweta Mehra

If there’s one thing ANZ’s CMO, Sweta Mehra, has tasked herself with since joining the bank, it’s learning new things.

CMO50 2019 #26-50: Samantha Bartlett

In a career spanning all areas of marketing, Samantha Bartlett has found the most influential way to make change, particularly the transformational kind, is working closely together with the CEO, the executive team and the board.

CMO50 2019 #3: Paul Connell

Expansion of the marketing skillset is one of the most exciting parts of the future of CMOs for former Unilever GM and marketer, Paul Connell.

CMO50 2019 #26-50: Mathew Hayward

RM Williams CMO, Mathew Hayward, isn’t one for sticking to a prescribed playbook for marketing. “I’ve never accepted boundaries and parameters of what was within my scope as a marketer,” he comments. “From the start of my career, I pushed into the realms of customer service, IT, retail and ecommerce, which are all part-and-parcel of a modern-era CMO at the very least.”

CMO50 2019 #7: Dean Chadwick

It’s a solid mantra for any CMO to live by: Practice company success first, and business unit success second. And at Virgin Velocity, that’s exactly what marketing chief, Dean Chadwick, strives to do every day.

CMO50 2019 #26-50: Kenton Elliot

​​Any retail business will struggle if it does not truly understand its customer and ensures its brand proposition delivers what they are looking for, Target’s Kenton Elliot believes.

CMO50 2019 #26-50: Michael Doyle

We are at peak-complexity for martech, with the challenge of keeping in touch with systems and integrations, while trying to remain strategic, according to Michael Doyle.

CMO50 2019 #26-50: Anthony Lieu

As a CMO, Anthony Lieu has found data can do some of the talking when it comes to demonstrating the value of strategic marketing investments.

CMO50 2019 #26-50: Luke Bould

If Luke Bould had to nominate one struggle in leading a modern marketing function, it would be uniting the tribes. “Football is a complex business with many stakeholders and getting them to unite and move in the same direction is incredibly challenging.”

CMO50 2019 #26-50: Tony Quarmby

​NT Tourism’s Tony Quarmby knows first hand CMOs can use the power of demonstrating a positive outcome from marketing investment to achieve buy-in at the senior leadership level.

Leadership

Class of CMO50 2015: Where are they now?

As we make the call for nominations for the 5th edition of our annual CMO50 list of Australia’s most innovative and effective marketing leaders, it’s clear the movement of local marketing leaders over the years has been nothing short of explosive. And nowhere is this more blatant than in our inaugural 2015 CMO50 list.

Leadership

CMO50 2019 nominations are now open

The CMO team is delighted to announce nominations for the 2019 edition of the CMO50, Australia’s list of most innovative and effective marketers, are now open!

Experience making with Adobe's APAC marketing chief

Fostering an organisational mindset shift to experience-driven business is a key task marketers must own, says Adobe VP marketing for APAC, Alvaro Del Pozo. As nominations for the 2019 CMO50 list open, we catch up with the marketing chief to find out how he’s ensuring his approach to modern marketing is a winning one.

Leadership

Kennedy returns to Cotton On

Marketer Col Kennedy has returned to Cotton On after a stint with both Country Road and Grill’d.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Great article. Well said!Https://www.virtualtradesho...Virtual conference

Curtis Okeefe

Can virtual events fill the digital conference gap?

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Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

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We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...

Chaitanya Nandigam

CMO interview: Charting a new customer course at a NFP fintech

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Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

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Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

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