Cmo50

CMO50 2019 #26-50: Adriane McDermott

A big learning for Seafolly’s Adriane McDermott during her career as a marketer has been the way in which she needs to work with CEOs to build commerciality and rapport.

CMO50 2019 #26-50: Neil Ridgway

2019 is Rip Curl’s 50th year and its founders wanted to tell their story and set the record straight on this significant milestone.

CMO50 2019 #26-50: Andrew Chanmugam

Bankwest’s Andrew Chanmugam is a firm believer in marketing as both an art and a science. “Marketing gives us a natural opportunity to balance the creative with the commercial,” the EGM of customer experience, who oversees brand and marketing, five customer tribes, three organisational chapters and line-one risk functions, says.

CMO50 2019 Ones to watch: Amy Lee-Hopkins

Using data and research has helped cement some of the biggest shifts at Anglicare, from how the not-for-profit positions itself, to acquiring new clients and nurturing existing relationships, head of marketing and communications, Amy Lee-Hopkins, says.

CMO50 2019 #26-50: Anthony Xydis

Every aspect of marketing has an element of creativity, ARN’s Anthony Xydis believes. “It’s this thread, along with an understanding of the audience, that connects the entire marketing function,” he comments. “Creativity should be recognised and championed, whether it’s through great use of data right through to a brilliant campaign idea.”

CMO50 2019 #26-50: Fabian Marrone

In 2018, Marrone led the development and launch of Monash’s new through-the-line brand campaign, ‘If you don’t like it, change it’. Deliberately designed to authentically capture Monash’s roots and align with how it’s redefining universities’ civic obligations in the future, the international campaign challenged audiences to address the serious issues facing the world, asserting that - when properly applied - research and education leads to seismic change.

CMO50 2019 #4: Brent Smart

IAG’s Brent Smart is the first to admit people label him the ‘brand’ guy. So it might surprise more than a few to know he has a healthy respect for short-term activities too.

CMO50 2019 #5: Jeremy Nicholas

Turn any which way at Telstra and you’ll encounter transformation. From the introduction of its T22 strategy, culling staff, product plans and pricing, to departure of former group executive for media and marketing and a significant executive reshuffle, through new organisational structures and Agile ways of working, the launch of 5G network and a technology overhaul, every aspect of the business has been disrupted.

CMO50 2019 #2: Leisa Bacon

For ABC director of Audience and one of the few marketers with more than four years in the one organisation, the drive to being more data-led is right in her wheelhouse.

CMO50 2019 #23: Aisling Finch

It’s taken effort and learning to get it right, but Google’s Aisling Finch says she’s now spending a disproportionate amount of her time “in people as people”. And it’s a mantra that’s arguably helped her drive a wealth of cross-functional collaboration.

CMO50 2019 #20: Louise Eyres

While sport and physical activity are vital to a prosperous Australia, delivering enormous health, education, social and economic benefits, the state of both in this country is precarious.

CMO50 2019 #26-50: Renee Davidson

There’s no doubt today’s marketers are operating in an always-on environment that’s constantly evolving. For RACQ’s marketing chief, Renee Davidson, this puts pressure on the speed and pace of modern marketing efforts.

CMO50 2019 #26-50: Diane Belan

In marketing, you find the bridging of data science and art. For Diane Belan, it’s the art of looking at data from different angles, interpreting that data to form meaningful insights and identifying untapped opportunities can unlock many creative ideas. Belan finds creativity is about generating ideas to solve problems and notes “without the data, you don’t know what you are solving for”.

CMO50 2019 #10: Sweta Mehra

If there’s one thing ANZ’s CMO, Sweta Mehra, has tasked herself with since joining the bank, it’s learning new things.

CMO50 2019 #26-50: Samantha Bartlett

In a career spanning all areas of marketing, Samantha Bartlett has found the most influential way to make change, particularly the transformational kind, is working closely together with the CEO, the executive team and the board.

CMO50 2019 #3: Paul Connell

Expansion of the marketing skillset is one of the most exciting parts of the future of CMOs for former Unilever GM and marketer, Paul Connell.

CMO50 2019 #26-50: Mathew Hayward

RM Williams CMO, Mathew Hayward, isn’t one for sticking to a prescribed playbook for marketing. “I’ve never accepted boundaries and parameters of what was within my scope as a marketer,” he comments. “From the start of my career, I pushed into the realms of customer service, IT, retail and ecommerce, which are all part-and-parcel of a modern-era CMO at the very least.”

CMO50 2019 #7: Dean Chadwick

It’s a solid mantra for any CMO to live by: Practice company success first, and business unit success second. And at Virgin Velocity, that’s exactly what marketing chief, Dean Chadwick, strives to do every day.

CMO50 2019 #26-50: Kenton Elliot

​​Any retail business will struggle if it does not truly understand its customer and ensures its brand proposition delivers what they are looking for, Target’s Kenton Elliot believes.

CMO50 2019 #26-50: Michael Doyle

We are at peak-complexity for martech, with the challenge of keeping in touch with systems and integrations, while trying to remain strategic, according to Michael Doyle.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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