Cmo50

CMO50 2019 #2: Leisa Bacon

For ABC director of Audience and one of the few marketers with more than four years in the one organisation, the drive to being more data-led is right in her wheelhouse.

CMO50 2019 #23: Aisling Finch

It’s taken effort and learning to get it right, but Google’s Aisling Finch says she’s now spending a disproportionate amount of her time “in people as people”. And it’s a mantra that’s arguably helped her drive a wealth of cross-functional collaboration.

CMO50 2019 #20: Louise Eyres

While sport and physical activity are vital to a prosperous Australia, delivering enormous health, education, social and economic benefits, the state of both in this country is precarious.

CMO50 2019 #26-50: Renee Davidson

There’s no doubt today’s marketers are operating in an always-on environment that’s constantly evolving. For RACQ’s marketing chief, Renee Davidson, this puts pressure on the speed and pace of modern marketing efforts.

CMO50 2019 #26-50: Diane Belan

In marketing, you find the bridging of data science and art. For Diane Belan, it’s the art of looking at data from different angles, interpreting that data to form meaningful insights and identifying untapped opportunities can unlock many creative ideas. Belan finds creativity is about generating ideas to solve problems and notes “without the data, you don’t know what you are solving for”.

CMO50 2019 #10: Sweta Mehra

If there’s one thing ANZ’s CMO, Sweta Mehra, has tasked herself with since joining the bank, it’s learning new things.

CMO50 2019 #26-50: Samantha Bartlett

In a career spanning all areas of marketing, Samantha Bartlett has found the most influential way to make change, particularly the transformational kind, is working closely together with the CEO, the executive team and the board.

CMO50 2019 #3: Paul Connell

Expansion of the marketing skillset is one of the most exciting parts of the future of CMOs for former Unilever GM and marketer, Paul Connell.

CMO50 2019 #26-50: Mathew Hayward

RM Williams CMO, Mathew Hayward, isn’t one for sticking to a prescribed playbook for marketing. “I’ve never accepted boundaries and parameters of what was within my scope as a marketer,” he comments. “From the start of my career, I pushed into the realms of customer service, IT, retail and ecommerce, which are all part-and-parcel of a modern-era CMO at the very least.”

CMO50 2019 #7: Dean Chadwick

It’s a solid mantra for any CMO to live by: Practice company success first, and business unit success second. And at Virgin Velocity, that’s exactly what marketing chief, Dean Chadwick, strives to do every day.

CMO50 2019 #26-50: Kenton Elliot

​​Any retail business will struggle if it does not truly understand its customer and ensures its brand proposition delivers what they are looking for, Target’s Kenton Elliot believes.

CMO50 2019 #26-50: Michael Doyle

We are at peak-complexity for martech, with the challenge of keeping in touch with systems and integrations, while trying to remain strategic, according to Michael Doyle.

CMO50 2019 #26-50: Anthony Lieu

As a CMO, Anthony Lieu has found data can do some of the talking when it comes to demonstrating the value of strategic marketing investments.

CMO50 2019 #26-50: Luke Bould

If Luke Bould had to nominate one struggle in leading a modern marketing function, it would be uniting the tribes. “Football is a complex business with many stakeholders and getting them to unite and move in the same direction is incredibly challenging.”

CMO50 2019 #26-50: Tony Quarmby

​NT Tourism’s Tony Quarmby knows first hand CMOs can use the power of demonstrating a positive outcome from marketing investment to achieve buy-in at the senior leadership level.

Leadership

Class of CMO50 2015: Where are they now?

As we make the call for nominations for the 5th edition of our annual CMO50 list of Australia’s most innovative and effective marketing leaders, it’s clear the movement of local marketing leaders over the years has been nothing short of explosive. And nowhere is this more blatant than in our inaugural 2015 CMO50 list.

Leadership

CMO50 2019 nominations are now open

The CMO team is delighted to announce nominations for the 2019 edition of the CMO50, Australia’s list of most innovative and effective marketers, are now open!

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

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Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

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Gartner survey: CMO spending hit by COVID-19

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Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

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Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

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