Cmo50

Leadership

Announcing the CMO50 for 2018

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

CMO50 2018 #4: Leisa Bacon

For ABC director of audience and marketing, Leisa Bacon, modern CMO leadership is an art in influencing and working more collaboratively with other parts of the organisation as well as the increasingly diverse marketing function.

CMO50 2018 Ones to watch: Caroline Patrick

Over the last 12 months, Caroline Patrick has created a new brand to take the Radio Rentals Group into the NSW market. She says it’s been one of the most important – and arguably the most challenging – decisions she’s made so far at the South Australian-based retailer and household goods financier.

CMO50 2018 #20: Cambell Holt

If there’s one thing holding marketing leaders back, it’s their inability to think of themselves as business owners, Mercer’s Cambell Holt claims.

CMO50 2018 #13: Jonathan Kerr

One of the most important decisions Auto & General’s Jonathan Kerr has made in his 12 years with the group is to build an in-house department of marketing and digital experts.

CMO50 2018 #16: Teresa Sperti

If you want to get your CEO onside as a CMO, then you'd better start demonstrating how marketing makes an essential contribution to achieving enterprise objectives, World Vision Australia’s Teresa Sperti says.

CMO50 2018 #26-50: Tim Hodgson

Establishing a completely new event in Australia, and the fast-paced change this requires is challenging enough, without it also being not for profit.

CMO50 2018 #5: Nick Reynolds

Over the past 12 months, Lenovo has been on a mission to boost customer centricity, creating a discrete global CX entity of 150 people dedicated to looking at customer journeys and finding ways to improve them.

CMO50 2018 #26-50: Ingrid Purcell

ME Bank’s Ingrid Purcell is one of an increasing number of marketers whose roles have morphed into holistic customer experience responsibility. It’s a shift that’s seen her take on accountability for designing the entire customer journey, not just focusing on traditional marketing areas, over the past year.

CMO50 2018 #12: Sweta Mehra

Since taking up the CMO mantle at ANZ last July, Sweta Mehra has been striving to go well beyond commercialisation and focus on building capabilities that will future-proof the bank. These, she says, are rooted firmly in the financial services group’s purpose across three levels: Enterprise, divisions and marketing.

CMO50 2018 #25: Yves Calmette

Over the last two-and-a-half years, Yves Calmette has transformed World Wild Fund for Nature Australia’s marketing department into an internal content agency powerhouse. It’s a move aimed at supporting aggressive income growth targets. And it’s a strategy paying dividends.

CMO50 2018 #23: Alison Levins

Marketing at its best is an “alchemy of science and art”, Mars Wrigley Confectionery CMO, Alison Levins, believes.

CMO50 2018 Ones to watch: Chris Taylor

“Consumers are not rational and never will be,” National Heart Foundation’s Chris Taylor says. “Connect on an emotional level and you’re half-way there.”

CMO50 2018 #26-50: Jane Power

No matter how busy you get as a CMO, it’s vital you stay tuned into raw insights on your customers by spending time listening to calls, and getting on the front line, Bupa’s chief marketing and customer officer, Jane Power, advises.

CMO50 2018 #3: Susan Massasso

The a2 Milk Company is an A/NZ success story, rapidly growing to $8 billion market capitalisation and NZ$922 million in revenue in the 2018 financial year.

CMO50 2018 #8: Steve Brennen

“Relationships really matter. If you want to be successful in your business as a CMO, you have to have relationships outside of your team.”

CMO50 2018 #26-50: Neil Ridgway

One of the most important decisions Neil Ridgway says he’s made over his 15 years as CMO of the Rip Curl brand is to support the group’s pro team with the resources they need to win 10 world surfing titles in 10 years. It’s this dedicated and focus that’s made the brand what it is today, he says.

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