Digital Marketing
By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers.
Digital Marketing
Australian and New Zealand marketers are behind their global counterparts when it comes to switching from an acquisition to end-to-end customer engagement approach, a new report claims.
Digital Marketing
Taking the same proactive, customer-led approach to digital engagement as that offered through its physical bank branches is seeing Credit Union Australia (CUA) transform its website experience.
Leadership
Digital change and transformation can mean lots of different things to different organisations, but without strong cross-functional alignment and buy-in, and a focus on the customer and data, you’re not going to succeed.
Digital Marketing
A majority of Australians believe there’s too much advertising today, that most is forgettable and that it cannot be trusted.
Leadership
According to Rabobank’s chief digital officer, Bryan Meredith, too many organisations today still misinterpret digital as a pure communication channel.
Digital Marketing
The group life sector has traditionally seen low engagement with customers, but MetLife’s CMO, Time Tez, reveals technology and data can be successfully used to reconnect with customers and make those touch points more memorable and relevant.
Digital Marketing
Reaching its long-term goal of delivering personalised content to every female reader based on their preferences and interests is getting a step closer for Mamamia Womens Network following a data management overhaul.
Digital Marketing
The Australian Association of National Advertisers (AANA) has released details of its 2016 conference including a keynote presentation from Monica Lewinsky.
Digital Marketing
All the latest martech and adtech news this week from Salesforce, Rocket Fuel, Eyeota, Sprinklr, Sizmek, Telerik, Mintigo, Persado, Facebook and IBM.
Digital Marketing
Data analytics is the key to bringing personalisation back into the way brands engage customers in a digitally driven environment, IAG’s chief customer officer claims.
Digital Marketing
Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.
Digital Marketing
The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.
Digital Marketing
Taking on guardianship of the Star Wars franchise is not for the light-hearted, nor is it something that comes along every day. Walt Disney’s local CMO, Gavin Ashcroft, shares how the local team worked in advance of the launch of the Star Wars franchise’s first film in 10 years, The Force Awakens.
Digital Marketing
Great strides in technology and connectivity have seen customers expecting faster, more personalised services. In response to this, design thinking has become increasingly more important as a way of meeting those demands.
Digital Marketing
A recent Forrester study found two-thirds of customer experience professionals believe innovation is a key method of achieving business growth. During a panel session at the Forrester CX Marketing event in Sydney, several CX leaders explored how innovation is now playing an integral part in their daily roles and activities.
Digital Marketing
It’s pretty obvious digital disruption is happening, so what do marketing leaders need to do about it?
Digital Marketing
Salesforce's automation efforts got a big boost Monday with news that it is acquiring AI startup MetaMind.
Digital Marketing
Personalisation has become a catchcry for brands looking to meet modern consumer expectations. The question is: What does it take to deliver tailored experiences successfully and reliably?
Digital Marketing
Innovation has become one of marketing’s biggest buzzwords, but what does it really mean for a CMO to be innovative?
Leadership
Digital is a means to bring immediacy, inspiration and personalisation to the traveller’s journey. Yet executing a good experience often still comes back to how digitally enabled data and insights are presented back to travellers through human interactions.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
