Data has the power to build or burn brands
A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.
ADMA chooses Tealium as part of new data-smart digital transformation strategy
The Association for Data-driven Marketing and Advertising (ADMA) has chosen Tealium as part of its digital transformation program.
The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.
Using Tealium’s enterprise tag management and customer data solutions, ADMA will capture website data and use it for real-time segmentation, leveraging it across marketing channels such as email, mobile, re-targeting and social.
The Tealium suite of products are set to form part ADMA's communications transformation strategy, driving more relevant content and communications to ADMA members and the industry as a whole.
ADMA's CEO, Jodie Sangster, said that while digital transformation is complex, requiring data, cutting-edge technology, and skilling the team to use it, she is confident the association will ensure it shares all its learnings for the benefit of the industry.
“At ADMA, we set a goal to be the leaders in data-driven marketing so we need to be ahead of the industry in terms of adopting best practices and implementing technology that will allow us to market the way we need to," she said. "We chose to work with Tealium as we believe it has the capabilities we require to deliver a single customer view and profile which forms the bedrock of true one- to-one marketing."
Tealium's A/NZ managing director, Eyal Mekler, says the company is very excited to be working with Australia’s leading association for marketing, advertising, analytics and media, and providing tools and expertise to help them on their journey
“Tealium is vendor agnostic - we work with, complement and enhance over 1000 different technology vendors straight out of the box,” Mekler said. “A smarter data feed via Tealium makes all solutions in the martech stack perform better.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but us...
Jose Salas
How email marketing automation is helping this Aussie electrical wholesaler enter the digital age
I read you post full. It's really good .
Yusuf
Salesforce ups the Marketing Cloud ante with Datorama acquisition
Promotion is difficult. You should be able to do it. Sometimes it turns out bad, and when you turn to professionals, it turns out well - ...
Jordan Samuil
Village Roadshow partners with Lion for pourage rights and promotional partnership
This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...
Lawrence
SMB marketing automation provider sets up Asia Pac HQ in Sydney
Completely agree! For the best commercial properties in Mumbai, visit our website - Jagaha!
Gizelle
Salesforce ups the Marketing Cloud ante with Datorama acquisition