ADMA chooses Tealium as part of new data-smart digital transformation strategy

The Association for Data-driven Marketing and Advertising (ADMA) has chosen Tealium as part of its digital transformation program.

The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.

Using Tealium’s enterprise tag management and customer data solutions, ADMA will capture website data and use it for real-time segmentation, leveraging it across marketing channels such as email, mobile, re-targeting and social.

The Tealium suite of products are set to form part ADMA's communications transformation strategy, driving more relevant content and communications to ADMA members and the industry as a whole.

ADMA's CEO, Jodie Sangster, said that while digital transformation is complex, requiring data, cutting-edge technology, and skilling the team to use it, she is confident the association will ensure it shares all its learnings for the benefit of the industry.

“At ADMA, we set a goal to be the leaders in data-driven marketing so we need to be ahead of the industry in terms of adopting best practices and implementing technology that will allow us to market the way we need to," she said. "We chose to work with Tealium as we believe it has the capabilities we require to deliver a single customer view and profile which forms the bedrock of true one- to-one marketing."

Tealium's A/NZ managing director, Eyal Mekler, says the company is very excited to be working with Australia’s leading association for marketing, advertising, analytics and media, and providing tools and expertise to help them on their journey

“Tealium is vendor agnostic - we work with, complement and enhance over 1000 different technology vendors straight out of the box,” Mekler said. “A smarter data feed via Tealium makes all solutions in the martech stack perform better.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in