ADMA chooses Tealium as part of new data-smart digital transformation strategy

The Association for Data-driven Marketing and Advertising (ADMA) has chosen Tealium as part of its digital transformation program.

The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.

Using Tealium’s enterprise tag management and customer data solutions, ADMA will capture website data and use it for real-time segmentation, leveraging it across marketing channels such as email, mobile, re-targeting and social.

The Tealium suite of products are set to form part ADMA's communications transformation strategy, driving more relevant content and communications to ADMA members and the industry as a whole.

ADMA's CEO, Jodie Sangster, said that while digital transformation is complex, requiring data, cutting-edge technology, and skilling the team to use it, she is confident the association will ensure it shares all its learnings for the benefit of the industry.

“At ADMA, we set a goal to be the leaders in data-driven marketing so we need to be ahead of the industry in terms of adopting best practices and implementing technology that will allow us to market the way we need to," she said. "We chose to work with Tealium as we believe it has the capabilities we require to deliver a single customer view and profile which forms the bedrock of true one- to-one marketing."

Tealium's A/NZ managing director, Eyal Mekler, says the company is very excited to be working with Australia’s leading association for marketing, advertising, analytics and media, and providing tools and expertise to help them on their journey

“Tealium is vendor agnostic - we work with, complement and enhance over 1000 different technology vendors straight out of the box,” Mekler said. “A smarter data feed via Tealium makes all solutions in the martech stack perform better.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in