Data Analytics

Measurement & Analytics

How this customer thinker lifted Pepper's data game

Most data teams are constrained by the resources available to them. So when those resources aren’t enough for you do everything, you could be doing to help your organisation, you can either live with the situation, or find ways around it.

Digital Marketing

Woolworths purchases majority stake in Quantium for $223m

Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.

Digital Marketing

Why this calendar platform is adding digital payments

“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.

Measurement & Analytics

Data in the new normal

Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality?

Leadership

Uber’s biggest data challenge

​Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.

Measurement & Analytics

How AI is helping OnePath lift life insurance claims insight

Better claims and rehabilitation management, transparency and improved member experiences are all coming to fruition for Zurich’s OnePath life insurance business after adopting artificial intelligence (AI) technology.

Digital Marketing

The art of unlocking data: Kinetica's go-to-market story

One of the challenges of bringing any advanced technology to market is that it can sometimes be ahead of customers’ ability to use it. That problem is further compounded when the technology is capable of solving problems clients are not yet aware they have.

Strategy

Why data security matters to your CX efforts

As data moves to assume a central role within business in the digital era, its importance to marketing and customer experience professionals has never been greater. But nor has the need to ensure the security of such data.

Digital Marketing

Solving the digital advertising causality problem

One of the great benefits of digital advertising has been its inherent measurability. But while digital advertisers have a far easier time of understanding how many eyeballs are witnessing their messages, there is another conundrum that digital technology has yet to prove so adept at solving – causality.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Launch marketing council Episode 4: Disruptive category launches

Our multi-part video series, Ready to Launch, is focused on unlocking the secrets of launching brands, products and services by exploring real-life examples from Australia’s marketing elite. The series is being produced as part of the Launch Marketing Council initiative by CMO in conjunction with Matt Lawton, MD at independent agency, Five by Five Global.

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Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

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10 lessons Telstra has learnt through its T22 transformation

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Binge and The Iconic launch Inactivewear clothing line

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NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

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NetSuite to acquire Bronto's digital marketing platform for US$200m

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3 ways Booking.com is improving its B2B marketing game

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Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

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Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

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Blog Posts

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

The forgotten art of Acceptor/Rejector Analysis

The way we analyse brand health market research is wrong.

Zac Martin

Planning director, Ogilvy Melbourne

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