Data Analytics

Digital Marketing

Solving the digital advertising causality problem

One of the great benefits of digital advertising has been its inherent measurability. But while digital advertisers have a far easier time of understanding how many eyeballs are witnessing their messages, there is another conundrum that digital technology has yet to prove so adept at solving – causality.

Digital Marketing

TEG appoints Chris Johnston as head of digital

Chris Johnston will take the lead of marketing operations for TEG Digital and Ticketek, after stints with Slingshot Media Ventures as head of digital and data and before that at Carat Australia as head of digital and direct for Woolworths.

Digital Marketing

Emotion analytics: The X factor in CX?

“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.

Digital Marketing

News Corp: Social media is facing a reckoning

Social media platforms are set to face a commercial reckoning as news media organisations harness the power of customer data with contextual and professional editorial experience, News Corp Australia’s COO, Publishing, and former CMO, Damian Eales, says.

Digital Marketing

Why you should be paying more attention to dark data

There is no shortage of marketplaces to satisfy the appetites of the most data-hungry organisations. But for some, their efforts might be better directed at utilising the data they already have right under their noses.

Strategy

What to do to avoid the creepy data line

As consumers, we’re well accustomed to ads from brands ‘following’ us around the Internet, and brands using information we’ve volunteered – or they have gathered – to offer us products and services we may be interested in.

Digital Marketing

How to avoid the data discrimination trap

An accusation of using data to discriminate a potential audience is the stuff of nightmares for marketers. However, without the right safeguards and processes in place, it’s a very, very real possibility for most out there.

Digital Marketing

How Data School Australia is balancing technical and soft skills development

A true data professional is often described as someone who can balance technical competency with business know-how and the softer skills or being able to listen and communicate effectively. It’s a rare requirement, but one the UK-based Data School is striving to instil in its graduates, including the first cohort who were recently welcomed into Data School Australia.

Digital Marketing

Sephora Asia details its journey to data-driven decision making

Data-driven intelligence is key to the next-generation organisation, according to Sephora Asia’s head of business intelligence. But in order to get there, employees not only need to have access to data; they also need to be able to interrogate it effectively.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

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Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

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