With more than 14.5 million active users spread across 80 different sites, Mi9 has a lot of data to work with. But even in this data-rich environment, the human touch still applies.

The Association for Data-driven Marketing and Advertising (ADMA) has launched a new program in a bid to promote responsible data practices across the Australian marketing community.

Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.

The majority of Australian brands are failing to recognise and respond to social media as an interactive customer service and support channel despite its rising importance with consumers.

Cultural acceptance of data analytics insights is one of the biggest barriers for organisations looking to utilise big data to drive competitive advantage, Accenture Australia’s analytics chief claims.

Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.

VoloMetrix's enterprise analytics technology uses social engineering to let CIOs quickly identify bottlenecks and pain points in their organization. Using that data, they can better allocate time, energy and resources. The only catch is they have to mine employees email to get that data.

A new survey of CMOs has found just 15 per cent can quantitatively illustrate the ROI impact of social media on their business.

C-level executives are bullish about digital as a business driver and are stepping up their involvement in digital strategy across their organisations this year, a new survey reports.

Brands ramping up their analytics capabilities need suitable frameworks in place to translate data into business insights that can be actioned by the right teams for maximum benefit, Bupa’s strategy leader claims.

Inspired marketing is increasingly reliant on data and analytics for customer relevancy, but can your efforts become too personalised?

I believe making smart, fact-based decisions is absolutely essential to customer-centric leadership. I'm sure many of you reading this will say to yourselves, ‘We're already doing that’. Sorry, but you're probably not.

Greg Smith is The Co-op's first CMO in its 55-year history. It's no wonder his to-do list stretches a mile and includes everything from brochures to outlet transformations, Facebook strategies and more.

CMOs need to create an analytical framework and master data management strategy, as well as build an insight-based team, if they’re to successfully do the job confronting them today, a new report claims.

This year will be the year of larger scale adoption of big data technologies, according to analyst Gartner.

Given her solid background in the software and telecoms space, it shouldn’t surprise anyone to learn PGi’s marketing chief Melissa Wong is a passionate believer in CMOs embracing technology. What will arguably raise more eyebrows is that she doesn’t like to be called a marketer.