All the latest martech and adtech news from Cordial, Amobee, Oracle, Microsoft, Alida, Infobip, InfoSum and Annex Cloud.

You know you’re onto must-have technology capability when there isn’t a single person in the business who questions ROI from the investment. And that’s exactly what’s happened at Australian fashion retailer, Accent Group, when it began overhauling its data management, reporting and analytics systems.

Former American Express and Luxottica senior marketing leader, Jee Moon, has switched retail and financial services for technology and joined Australia-based data intelligence software vendor, Nuix, as its chief marketing officer.

Three in four businesses that improved data quality in 2021 were able to exceed business objectives, a new survey has found.

Infusing its product offering with data and analytics capabilities that help sporting groups better track participation trends has proven key to GameDay driving customer and revenue growth.

The marketing sector is no stranger to enthusiastic debate, but the battle between privacy advocates and the holders of customers’ personal data has become especially impassioned.

Building a customer demand-led approach to travel management, predictive personalisation and foresight, not just insight, are all in the sights of Virgin Australia’s analytics chief.

The importance of building company-wide data smarts and a culture of data-driven decision making has been highlighted by Bentley Motors and MYOB as part of their digital and data journeys.

Most data teams are constrained by the resources available to them. So when those resources aren’t enough for you do everything, you could be doing to help your organisation, you can either live with the situation, or find ways around it.

Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.

“Everyone has the vision to be able to know as much about your customers as you can and to deliver the most personalised communications that you can. But it's no easy feat,” ECAL founder and CEO, Patrick Barrett, told CMO.

A 270 per cent increase in revenue and ability to optimise more than 1 million discrete customer journeys are just a few ways data visualisation is helping Australian marketplace, Oneflare, lift its business game.

Bold test-and-learn, commitment to data-driven cultural change and employing a predictive and prescriptive approach are key to making marketing analytics truly impactful on the brands it’s being applied to serve, says Gartner.

Creativity is about coming up with the ideas but data is the key to assessing if something is working,​ says Netflix co-founder and its first CEO, Marc Randolph.

A few years ago, century-old South Australian-born company, National Pharmacies, decided to update its mission.

Proving the brand value of live events sponsorship by connecting the dots from fan engagement through to shopper behaviour is the latest ambition of Ticketek’s sister division, TEG Analytics, following a new partnership with flybuys.

Having a plan for how you’re going to use customer data, an ability to action it, and a lifecycle approach to customer engagement are all vital in building a successful customer data strategy.

Data enables marketers to better understand the true state of the world within which they operate. But what do you do when the data being used to make those predictions no longer describes reality?

A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.

Coles has taken the wrappers off a new data analytics tool harnessing more than 2500 data points aimed at providing suppliers with unprecedented insight into how products are performing.

​Some may be surprised Uber has any challenges, given its explosion around the world, but the rideshare company took to the virtual stage at Domopalooza to discuss its data challenges and how it set about solving them.