Gartner: 2013 is the year of Big Data

New survey find most organisations are still in the early stages and few have thought through an enterprise approach to big data

This year will be the year of larger scale adoption of big data technologies, according to analyst Gartner.

The analyst house recently conducted a global survey of firms and found that 42 percent of respondents had invested in big data technology, or were planning to do so within a year.

"Organisations have increased their understanding of what big data is and how it could transform the business in novel ways. The new key questions have shifted to 'What are the strategies and skills required?' and 'How can we measure and ensure our return on investment?'" said Gartner analyst Doug Laney.

Laney added: "Most organisations are still in the early stages, and few have thought through an enterprise approach or realised the profound impact that big data will have on their infrastructure, organisations and industries."

Gartner said organisations are becoming aware that big data initiatives are critical because they have identified obvious or potential business opportunities that cannot be met with traditional data sources, technologies or practices.

Gartner predicts that by 2015, 20 percent of Global 1000 organisations will have established a strategic focus on "information infrastructure" equal to that of application management.

In anticipation of big data opportunities, said Gartner, organisations across industries are provisionally collecting and storing a burgeoning amount of operational, public, commercial and social data. In most industries combining these sources with existing underutilised "dark data", such as emails, multimedia and other enterprise content, represents the most immediate opportunity to transform businesses.

Laney said: "Businesses are increasingly managing and deploying information more effectively than ever, but certainly not with the well-honed asset management discipline applied to their traditional material, financial or other intangible assets.

"The application of formal information valuation models will allow IT, information management and business leaders to make better-informed decisions on information management (IM), enrichment, security, risks, purchasing, collection, usage, bartering, productisation and disposal."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in