Data-driven marketing has doubled over the last 12 months as marketers increasingly make one-to-one customer engagement their top priority, a new report claims.

Remember what travel was like before GPS? You could usually manage if you were traveling along familiar roads, but go on a long trip and it could get exciting. Which exit were we looking for? Had we passed the red barn? Did the gas station attendant say to turn after three lights or four? And let's not forget the kids in the back seat asking, "When will we get there?" Okay, that part hasn't changed, although the good news is that they can usually see the GPS screen too and answer their own questions.

Building repeat customers is a big challenge for every retailer, particularly given the ease of sourcing products digitally today. But thanks to a commitment to customer lifetime value, data smarts and some savvy digital marketing, it’s something US-based fashion jewellery retailer, BaubleBar, has firmly in its sights.

Marketers are split down the middle when it comes to wanting integrated versus independent marketing technology solutions, but neither approach has solved the challenge of cross-channel customer targeting, a new report claims.

Customer analytics remain a relatively immature play for many organisations in Australia and Asia-Pacific even as data becomes the cornerstone of differentiation and engagement, a new report claims.

Marketers are finally realising the dream of reaching the right consumer at the right time and with the right offer thanks to technology and data, according to MasterCard’s global CMO. But value and creativity is vital in ensuring these interactions are successful.

2014 was a big year for CMOs and the marketing fraternity, dominated by the rise of data analytics and customer journey mapping, mobile marketing strategies and content marketing prowess. Here, we take a look at the most popular stories posted to CMO Australia during 2014

It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.

Big data is increasingly becoming a tool for brands to improve engagement with customers. At digital charity portal, JustGiving, it’s also helping to personalise and socialise the experience of giving.

Predictive analytics for the masses came a step closer to reality last week as several technology vendors in the sector secured capital injections and commercial support to expand their products and operations.

In 2002 Amazon’s CEO, Jeff Bezos, issued an edict that all teams in his company were to expose their data and functionality through service interfaces. The edict gave rise to the creation of a service-oriented architecture within Amazon, with all interactions managed through application programming interfaces (APIs).

Analytics specialists are proving both costly and hard to find in Australia, according to a new survey report from the Institute of Analytics Professionals Australia (IAPA).

Display advertising and Facebook are significantly undervalued in most current advertising models while search is overrated, according to new research from Datalicious.

There is no point retaining data unless your organisation has the ability to commercialise it, the digital head of FMCG goliath, Reckitt Benckiser, claims.

This year’s Data Strategy Symposium speaker line-up offered a diverse range of business insight, advice and expertise around data and analytics. Here, we share 8 key pieces of advice we took away from the event that could prove invaluable to your organisation’s future.

Nearly 200 marketers, data analysts, agencies and vendors gathered at the Crowne Plaza in the Hunter Valley for the second annual Data Strategy Symposium. Here, we present pictorial highlights from the event.

Brands should be using data and creativity to become part of a customer’s real-time context, playing the role of facilitator and utility as well as driving efficiency.

Marketers that aren’t constantly testing and failing 70 per cent of the time aren’t pushing hard enough to make their data-driven approach to customer engagement successful, the chief of Data@Ogilvy claims.

Many marketers are still using data like a “drunk uses a lamp post for support”, when they should instead be looking to innovate their business model.

A new social media monitoring tool created at the University of Queensland is aiming to help marketing and PR professionals better track relevant stories related to their brand or area of interest as they unfold.

A new global report into the data-driven practices of marketing and advertising industry professionals has found data is becoming vitally important to effectiveness and customer engagement, and is gaining investment dollars as a result.