Analytics specialists are proving both costly and hard to find in Australia, according to a new survey report from the Institute of Analytics Professionals Australia (IAPA).

Display advertising and Facebook are significantly undervalued in most current advertising models while search is overrated, according to new research from Datalicious.

There is no point retaining data unless your organisation has the ability to commercialise it, the digital head of FMCG goliath, Reckitt Benckiser, claims.

This year’s Data Strategy Symposium speaker line-up offered a diverse range of business insight, advice and expertise around data and analytics. Here, we share 8 key pieces of advice we took away from the event that could prove invaluable to your organisation’s future.

Nearly 200 marketers, data analysts, agencies and vendors gathered at the Crowne Plaza in the Hunter Valley for the second annual Data Strategy Symposium. Here, we present pictorial highlights from the event.

Brands should be using data and creativity to become part of a customer’s real-time context, playing the role of facilitator and utility as well as driving efficiency.

Marketers that aren’t constantly testing and failing 70 per cent of the time aren’t pushing hard enough to make their data-driven approach to customer engagement successful, the chief of Data@Ogilvy claims.

Many marketers are still using data like a “drunk uses a lamp post for support”, when they should instead be looking to innovate their business model.

A new social media monitoring tool created at the University of Queensland is aiming to help marketing and PR professionals better track relevant stories related to their brand or area of interest as they unfold.

A new global report into the data-driven practices of marketing and advertising industry professionals has found data is becoming vitally important to effectiveness and customer engagement, and is gaining investment dollars as a result.

Foxtel has joined forces with digital marketing agency, Datalicious, to introduce personalised content and data analytics capabilities across its digital offering.

IBM and Twitter have announced a partnership that will merge Twitter's massive flows of social media data with Big Blue's analytics software, including Watson.

Australian organisations are overwhelmingly satisfied with their big data activities, yet are lagging behind international counterparts when it comes to seeing data as a significant source of value, a new report claims.

The leader of Qantas’ new audience data business, Red Planet, has warned against establishing standalone data strategies, saying any data-driven activity must be embedded within commercial context.

Westpac has partnered with data and analytics platform provider, Teradata, to tap into a new seam of big data within the organisation and further its customer engagement strategy.

Experience is still playing a larger role than data with marketers when it comes to making budget decisions, a new report claims.

Australia continues to lead the digital marketing charge across Asia-Pacific but conflict between marketing and IT departments, along with poor data utilisation, are inhibiting strategic capability and improvement.

Big data analytics is not about replacing intuition; it’s there to give business leaders and staff the tools to ask smarter questions and be more creative.

A new report claims four in five Australian executives are using data and analysis to optimise customer value for their organisation, even as most still rely on their intuition or peer advice to make strategic business decisions.

Qantas has confirmed the launch of a new audience data management and media buying business, dubbed ‘Red Planet’, off the back of its customer loyalty program.

Marketers need to become “chief variation officers” if they wish to win the customer experience revolution they’re fighting in right now.