Stories by Vanessa Mitchell

Deakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial services provider, IOOF.

Confirmit has appointed Andrew Farries, former customer strategy leader at National Australia Bank, as director of customer experience (CX) consulting in Australia.

In an industry dominated by fake news, click bait and traditional news outlets struggling to let go of old operating models, The Economist could teach the Fairfaxes and NewsCorps a thing or two about how to attract, and retain, readers.

As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.

In an effort to raise the bar and help the marketing and media industry understand the impact it has on its workers’ mental health, The Mentally Healthy Change Group has launched industry minimum standards for mental health.

​Data and analytics market leader, CoreLogic, has appointed Ryan Dinsdale as executive, customer operations, sales and marketing for Australia and New Zealand, effective immediately.

​GoFundMe has overhauled its digital offering, with user experience (UX) the core reason for the change.

All the latest martech and adtech news this week from HubSpot, Netwise, Anaplan, Mintigo, Tanla Solutions, Gamooga, TapClicks, Lotame, MessageMedia and NewsCorp.

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

​CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.

DoorDash, the largest on-demand food platform for door-to-door delivery in the US, is making its official launch in Australia, beginning with Melbourne.

Gartner has identified four technologies it's claiming have the capability to transform how marketers run technology ecosystems and, ultimately, deliver meaningful customer experiences.

​Brand experience and innovation are key drivers of brand value, according to a new report.

Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.

It’s all very well and good to talk about marketing, but there are many small businesses, including Australian farmers and producers, who simply don’t know where to start, let alone have access to the tools they need to undertake marketing with sophistication.