Confirmit brings on former NAB customer strategist as CX director

Confirmit announced Andrew Farries as director, customer experience consulting for Australia

Confirmit has appointed Andrew Farries, former customer strategy leader at National Australia Bank, as director of customer experience (CX) consulting in Australia.

Farries has extensive knowledge of CX, customer transformation, customer strategy, human-centred design and marketing strategy. Most recently, he oversaw customer strategy at Yell agency. Prior to this, Farries spent five years with NAB in customer strategy lead roles, initially across wealth before moving to the wider portfolio.

His resume also includes positions at MLC Australia, Optus, AMP, and the Commonwealth Bank.

Credit: Andrew Farries. Confirmit


Since launching its direct sales presence in Australia in 2015, Confirmit has grown its customer base, driving the need for growth in customer experience leadership internally. Farries said he is excited to be joining Confirmit at a time when Australian companies were truly embracing CX solutions and strategies.

“I am delighted to be joining such a talented team that is genuinely passionate about providing better business outcomes,” he said. “Confirmit’s widely respected solutions have been at the forefront for what I believe is a very exciting time for CX in Australia.

“CX is no longer being treated as just isolated projects in separate departments, but as a complete culture that is energising and engaging everyone in the customer-centric organisations that are embracing it.”

Confirm VP global CX consulting, Chris Brown, said the company is delighted to welcome Andrew on-board as part of its expanding team of CX consultants. 

“As a consulting group, our focus is on empowering clients to turn their CX visions into a reality and Andrew’s experience and expertise will be key to delivering that reality to our clients in Australia and New Zealand,” he said in a statement. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

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