Confirmit brings on former NAB customer strategist as CX director

Confirmit announced Andrew Farries as director, customer experience consulting for Australia

Confirmit has appointed Andrew Farries, former customer strategy leader at National Australia Bank, as director of customer experience (CX) consulting in Australia.

Farries has extensive knowledge of CX, customer transformation, customer strategy, human-centred design and marketing strategy. Most recently, he oversaw customer strategy at Yell agency. Prior to this, Farries spent five years with NAB in customer strategy lead roles, initially across wealth before moving to the wider portfolio.

His resume also includes positions at MLC Australia, Optus, AMP, and the Commonwealth Bank.

Credit: Andrew Farries. Confirmit


Since launching its direct sales presence in Australia in 2015, Confirmit has grown its customer base, driving the need for growth in customer experience leadership internally. Farries said he is excited to be joining Confirmit at a time when Australian companies were truly embracing CX solutions and strategies.

“I am delighted to be joining such a talented team that is genuinely passionate about providing better business outcomes,” he said. “Confirmit’s widely respected solutions have been at the forefront for what I believe is a very exciting time for CX in Australia.

“CX is no longer being treated as just isolated projects in separate departments, but as a complete culture that is energising and engaging everyone in the customer-centric organisations that are embracing it.”

Confirm VP global CX consulting, Chris Brown, said the company is delighted to welcome Andrew on-board as part of its expanding team of CX consultants. 

“As a consulting group, our focus is on empowering clients to turn their CX visions into a reality and Andrew’s experience and expertise will be key to delivering that reality to our clients in Australia and New Zealand,” he said in a statement. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in