Customer Experience

Leadership

Predictions 2018: 5 ways the CMO role will change

Experts warn that as pressure mounts to deliver more business growth and meet customer expectations against a backdrop of tighter budgets and economic conditions, the role of the CMO will need to rapidly evolve in 2018.

Social Media

5 ways to get more from your social analytics

The pressure is on organisations to engage and understand customers better using social media channels. But are Aussie companies doing enough to tap this powerful data set?

Digital Marketing

New AR campaign set to revive Aussie’s love of greenery

Horticultural research foundation, Hort Innovation, has launched a new augmented reality campaign designed to revive Australia’s love for styling homes with plants, and raise awareness of the health and wellbeing boost of embracing more greenery.

Digital Marketing

Why driverless vehicles and car sharing won’t mean the ‘death of the car’ for Toyota

Increased car sharing, the rise of Uber, trends of people getting their licences and buying new cars later in life, and the prospect of ‘driverless’ cars’ have fuelled widespread speculation that car ownership will drop as much as 90 per cent in the future. But for Toyota senior enterprise architect, David Johnston-Bell, the ‘death of the car’ concept is premature.

Digital Marketing

Why data is Bank of New Zealand's golden asset

Data is seen is a not just a resource but a golden asset for the Bank of New Zealand, something the bank recognised five years ago as having the potential to create a real competitive advantage, Bank of New Zealand’s manager of systems and information, finance, Duane McLeod, says.

CMO50 2017 #26-50: Kellie Cordner

A strong alignment between marketing and editorial along with great support from the CFO has helped empower the marketing function and carsales.com, according to CMO Kellie Cordner.

CMO50 2017 #26-50: Cameron Pearson

A global specialist, integrated travel insurance, medical assistance and employee assistance provider in one, it’s no wonder Cover-More Group’s chief of strategy and innovation, Cameron Pearson, is always looking at fresh ways to ensure the brand’s three core capabilities work in synergy together in the face of growing global market demand for standalone medical assistance and employee assistance providers.

CMO50 2017 #26-50: John Arnott

As a customer-centric organisation, ING recently embarked on a number of innovative and customer-led initiatives that help drive engagement, boost loyalty and customer satisfaction.

CMO50 2017 #26-50: Sonia Bijelic

A national sport with passion and drive behind its marketing team, Cricket Australia has come leaps and bounds in offering excellent customer experience and boosting fan engagement.

Digital Marketing

Why it’s time more Aussie businesses embraced location-based marketing

Global businesses serious about getting noticed through the noise of digital, mobile and social are turning to location-based marketing more than ever before. But Australian businesses still show an alarming level of complacency, according to SweetIQ founder, Mo El Barachi.

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Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

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Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

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This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

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It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

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I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

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