Strategy
Customer experience evolution is much like the career of UK iconic pop band, the Beatles: You need to iterate and adapt if you're to keep up to date.
People
Confirmit has appointed Andrew Farries, former customer strategy leader at National Australia Bank, as director of customer experience (CX) consulting in Australia.
Strategy
Customer strategy consultancy, Ellipsis, has taken the wrappers off a new company aimed at bridging the gap between Aussie brands looking to solve known customer pain points, with emerging CX solutions globally.
Organisations are stuck on their digital journeys. Battling to get to scale and caught in ...
How have leading CMOs gone about realigning their marketing teams, approach and leadership skills in ...
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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Julia Suzi
Isentia takes reputation analysis mainstream
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Julia Suzi
5 fascinating facts about the CMO50 2019
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Julia Suzi
How Aquila is rebranding for the casual bloke
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Julia Suzi
First pics: CMO50 2019 dinner - Slideshow - CMO Australia
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Julia Suzi
CBA, NAB, Telstra sign on for AI ethics principles trial