Innovation energy retailer, Mojo Power, announced it is launching its brand in Australia and has its eyes on disrupting the domestic market with a more customer-centric focus.
Master builders Allworth Homes and software company Leigo Industries announced the completion of a state-wide deployment of bluetooth low energy (BLE) beacons across 10 sites in Australia, ahead of a new mobile app and strategy to boost customer engagement.
Digital transformation is vital when it comes to how companies work, market and innovate, but up until now little has been offered by way of a maturity model showing how companies actually go through the process.
Technology has signalled a significant shift in the way brands engage with customers, but what can marketers do to really encourage greater customer participation and collaboration?
Employee engagement is increasingly becoming one of the most important components of the marketing mix, according to founder, chairman and CEO of Stantive Technologies, Doug Girvin.
The group life sector has traditionally seen low engagement with customers, but MetLife’s CMO, Time Tez, reveals technology and data can be successfully used to reconnect with customers and make those touch points more memorable and relevant.
The Association for Data-driven Marketing and Advertising (ADMA) has chosen real-time customer data solutions and enterprise tag management software company, Tealium, as part of its digital transformation program.
Great strides in technology and connectivity have seen customers expecting faster, more personalised services. In response to this, design thinking has become increasingly more important as a way of meeting those demands.
A recent Forrester study found two-thirds of customer experience professionals believe innovation is a key method of achieving business growth. During a panel session at the Forrester CX Marketing event in Sydney, several CX leaders explored how innovation is now playing an integral part in their daily roles and activities.
It’s pretty obvious digital disruption is happening, so what do marketing leaders need to do about it?
Innovation has become one of marketing’s biggest buzzwords, but what does it really mean for a CMO to be innovative?
In celebration of the book, Closing the Gap, authored by BrandHook’s CEO and founder, Pip Stocks, the brand insight agency collaborated with Publicis and CMO to host a panel of marketing and though leaders to discuss the challenges facing brands trying to better connect with their customers in today’s competitive marketplace.
Internet provision has gone through major shifts since the bygone days of dial-up, and NBN’s executive general manager of marketing and community affairs, Kent Heffernan has seen it all.
The retail space has gone through significant digital disruption over the past few years, making competition to stand out from the crowd fiercer than ever before.
From the humble newspaper to the latest in digital media channels, News Corp’s innovation journey has moved leaps and bounds in order to survive in today’s increasingly disrupted multi media landscape.
