Allworth Homes embraces beacon technology for customers

The master builders has rolled out bluetooth low energy beacons across 10 sites in Australia and a new app to boost customer engagement

Master building firm, Allworth Homes, has completed a state-wide deployment of beacon technology across 10 sites in Australia, ahead of a new mobile app and strategy.

In addition to providing a full catalogue of home designs, the app utilises the latest in location capabilities, including iBeacon and Google’s Eddystone beacons to provide users with information regarding the display home they are visiting. The tour functionality provides customers with the current configuration details for the home on display, while showing the floor plan and facades variations available for that design.

Allworth partnered with software supplier, Leigo Industries, on the project.

Allworth Homes managing director, Stephen Thompson, said implementing this technology is a huge step forward in providing a unique experience for customers.

"The Allworth app will help equip people with the knowledge about our homes on display before they speak to a sales consultant," he said. "It is aimed at helping customers make more informed decisions about what they want to build.”

Thompson said the company recognised having an effective mobile strategy is more than just having a mobile-friendly website.

"We need to make information accessible online and offline to customers," he said. "It also creates another direct marketing channel for us as customers are able to make specific enquiries about the product they’re interested in, straight from the display home they’re standing in.”

Leigo Industries CEO, Robert Leigo, said when Allworth Homes approached the company with an idea for a unique customer experience, it quickly became clear that the right technology choice was deploying beacons in conjunction with native iOS and Android applications.

One of the key features of the app is it helps users find the closest display village to visit for each home design, as well as allowing users to favourite and track home designs they have visited.

“BLE Beacons were the perfect solution in display villages where close building proximity and a variety of building materials makes it difficult to pinpoint a user’s precise location, particular once they move indoors," he said. "We’re utilising technology that currently tends towards traditional retail stores, and using it to solve a traditional customer pain point in another industry.

"By providing consumers with information specific to their immediate location the app helps eliminate the traditional deluge of brochure and information. The customer then takes that information with them, reviewing their favourite designs and allowing for further research offsite”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in