Allworth Homes embraces beacon technology for customers

The master builders has rolled out bluetooth low energy beacons across 10 sites in Australia and a new app to boost customer engagement

Master building firm, Allworth Homes, has completed a state-wide deployment of beacon technology across 10 sites in Australia, ahead of a new mobile app and strategy.

In addition to providing a full catalogue of home designs, the app utilises the latest in location capabilities, including iBeacon and Google’s Eddystone beacons to provide users with information regarding the display home they are visiting. The tour functionality provides customers with the current configuration details for the home on display, while showing the floor plan and facades variations available for that design.

Allworth partnered with software supplier, Leigo Industries, on the project.

Allworth Homes managing director, Stephen Thompson, said implementing this technology is a huge step forward in providing a unique experience for customers.

"The Allworth app will help equip people with the knowledge about our homes on display before they speak to a sales consultant," he said. "It is aimed at helping customers make more informed decisions about what they want to build.”

Thompson said the company recognised having an effective mobile strategy is more than just having a mobile-friendly website.

"We need to make information accessible online and offline to customers," he said. "It also creates another direct marketing channel for us as customers are able to make specific enquiries about the product they’re interested in, straight from the display home they’re standing in.”

Leigo Industries CEO, Robert Leigo, said when Allworth Homes approached the company with an idea for a unique customer experience, it quickly became clear that the right technology choice was deploying beacons in conjunction with native iOS and Android applications.

One of the key features of the app is it helps users find the closest display village to visit for each home design, as well as allowing users to favourite and track home designs they have visited.

“BLE Beacons were the perfect solution in display villages where close building proximity and a variety of building materials makes it difficult to pinpoint a user’s precise location, particular once they move indoors," he said. "We’re utilising technology that currently tends towards traditional retail stores, and using it to solve a traditional customer pain point in another industry.

"By providing consumers with information specific to their immediate location the app helps eliminate the traditional deluge of brochure and information. The customer then takes that information with them, reviewing their favourite designs and allowing for further research offsite”.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in