All the latest martech, adtech and customer technology news from Lunio, Optimizely, Zendesk, Genesys, Heyday by Hootsuite, TrafficGuard, Regie.ai, SmartCommerce and Myxx Solutions.
There’s something particularly contradictory for Mimecast CMO, Bernd Leger, in persistently low awareness of cybersecurity across marketing leaders given the rise and rise of cybersecurity threats.
Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).
A growing desire to go beyond the surface when it comes to diversity and inclusion, sustainability and technology and realise authenticity in totality is driving visual imagery and video creation and utilisation in this next normal. That’s the view of Getty Images and iStock head of creative insights Asia-Pacific, Kate Rourke, who catches up with CMO.
Companies claiming environment and sustainability claims they can’t back up are being put on notice by the Australian Competition and Consumer Commission (ACCC) as it commences a fresh sweep of the Internet to scour for misleading online business reviews and marketing.
Marketers are utilising less martech platform capabilities on average than ever, with rates dropping 16 per cent to 42 per cent over the last two years, Gartner has found.
B2B companies are continuing their march to the top of the FutureBrand Index’s brand perceptions list thanks to their emphasis on green energy and sustainable solutions.
All the latest martech, adtech and customer technology news from Livewire, Trendii, Sendinblue, Contentsquare, Qlik, Databricks, Microsoft, UiPath, Flatfile and Toluna.
Australian messaging solutions provider, Known, has brought on experienced marketing leader, Tori Starkey, as its new director of marketing.
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
The Interactive Advertising Bureau (IAB) of Australia is warning attention measurement is not yet ready to become an industry standard given the lack of maturity and inconsistency in how it’s understood and being used.
“Customers today are more educated, have done more research and are 80 per cent of the way through their decision-making process before they have actually engaged with an organisation,” says SugarCRM chief product officer, Zac Sprackett.
Qantas chief customer officer and former marketing chief, Stephanie Tully, will become the new CEO of Jetstar following the departure of Gareth Evans at the end of 2022.
A 54 per cent uplift in shoppers and above-average category brand penetration are two of the results luxury jewellery and home wares retailer, Georg Jensen, is using to prove the case for returning to outdoor media in 2023.
The potential of physical availability rather than pure mental availability, is key to how Nova’s recently installed chief growth officer, Adam Johnson, is looking to propel growth.