Michaela Chan’s golden marketing moment over the last 12 months also reflects one of her bold decisions as a CMO.
It’s been a big year for the Cadbury’s brand and the marketing team behind it. This year, the iconic chocolate brand celebrated its 100th year of manufacturing in Hobart, Tasmania.
Destination NSW GM of consumer marketing, Kathryn Illy, isn’t one who just embraces the status quo. In fact, she prides herself on her brave approach of not settling for ‘that’s how we do things around here’.
The launch of LiSTNR in February 2021 marked the biggest change in Southern Cross Austereo’s strategic direction from broadcast to personalised digital audio at scale. So it’s not surprising to hear the launch and realisation of the brand vision is both a golden marketing moment for the media company’s CMO, Nikki Clarkson, as well as one of her most confronting over the past 18 months.
Mark Renshaw is a big believer in using data for decision making. But to suggest this is all he bases his moves on as a global chief marketing officer would be one-sided.
It was a brave call to invest a huge amount of time and money into customer research so early on in Employment Hero’s business journey, says its marketing director, Tasman Page. But it’s proven the right one for the people management software provider.
While many businesses postponed or shelved brand-related activities during 2021, Moet Hennessy was one of those making the strategic decision to continue building brand desirability.
Having spent 10 years building his FMCG marketing credentials across Arnott’s and Diageo, most of us would have expected Andy Morley to take a senior role in another FMCG or multinational organisation.
Shae Keenan is the first to admit she who used to believe vulnerability in leadership was a weakness. But thanks to her experiences the last couple of years as Visit Victoria’s chief marketing officer, she now knows vulnerability is vital to brave, impactful leadership.
Leaning into diversity, equity and inclusion definitely requires bravery, Google’s senior director of marketing for A/NZ, Aisling Finch, says.
When it comes to realising brave work and engaged commitment across the marketing function, it pays to think about all the moving parts, says MyDeal’s Ryan Gracie.
Lara Thom isn’t a marketer who just follows the crowd. The CMO of QSR brand, Guzman Y Gomez, says the mantra she’s instilled across her team is to focus on GYG’s business strategy and vision, rather than copying others.
Jenni Dill joined Arnott’s two years ago, shortly after the FMCG was purchased by private equity giant, KKR. She came in with a burning ambition to deliver business impact well beyond traditional marketing. So that’s exactly what she’s done.
True Foods product line, Simson’s Pantry, had been deleted in Coles when Bethaney George first started at the FMCG as general manager of sales, marketing, category and innovation.
It’s not often you come across a long-established poultry business investing in a plant-based protein alternative. But that’s exactly what Yash Gandhi got Baiada to do over the last two years. So it’s no wonder seeing the Green & Goodness plant-based food range on supermarket shelves was a golden marketing moment for this marketing chief.
