Brands are putting themselves at needless risk of cybersecurity breaches with their obsession for collecting customers’ personal data and should instead be getting their data minimisation strategies in order, two industry experts agree.
All the latest martech and adtech news from Jasper, Oracle, Alida, NICE, Infosum, Experian, Mortar, Lytics and Flaunter.
It’s the brilliant basics TAB’s inaugural chief customer officer, Jenni Barnett, is counting on to deliver growth as she brings a unifying focus to CX across the wagering and media organisation.
Kate Whitney is switching meal kits for drinks and is joining Treasury Wine Estates as its first chief digital and technology officer.
Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.
Seven West Media (SWM) chief marketing officer, Charlotte Valente, is leaving her post after more than three years with the broadcaster and media giant.
All the latest martech and adtech news from Sitecore, Pega, Acoustic, Pixis, Qualtrics, Insite AI, Kyra and Criteo.
Foundational research, a classic approach to the marketing funnel, commitment to bold creative and a healthy dose of career bravery lie behind Tourism Australia’s latest global campaign, its CMO, Susan Coghill, says.
Being able to scale and flex digital, marketing, commerce and services capability responsively and with minimal development work has become a reality for alcohol delivery services player, Jimmy Brings, after adopting a composable commerce approach.
All the latest martech, adtech and customer technology news from Google, SmartCommerce, Basketful, Appier, Woopra, AB Tasy, Epoq, Storyblok, DoubleVerify, Qualtrics and Klaus.
It takes bravery for CMOs to use creativity to connect the dots across emotional brand connection, functional customer experience and commerce, VMLY&R’s global CEO, Jon Cook, says.
A product-led approach to marketing and the philosophy that people are people regardless of environment will hold Canva in good stead as it extends globally and into more functions across the enterprise, its CMO says.
Luxury hotel amenities product producer, Vanity Group, has promoted Naomi Rheinberger to global marketing and communications director to spearhead the brand and its portfolio’s growth.
Verint CMO, Celia Fleischaker, believes it’s high time for marketing and the contact centre to become better acquainted.
Knowing customers better, harnessing their product and membership usage to personalise engagement and building out differentiated products is firmly in the sights of AusCycling after deploying a data analytics platform.
What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...
Tareq
Digital disruption isn’t disruption anymore: Why it’s time to refocus your business
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration